Market Development Specialist - Atlanta, GA

As our Market Development Specialist, you will be supporting a large tobacco client in the Atlanta market. The primary responsibilities of a Market Development Specialist is to contract new venues and events for marketing activations, supervise contracting efforts, and maintain relationships with new and existing venues.

As our Market Development specialist, you will contribute to the smooth operation of the market by taking on tasks outside the primary role as needed. This may include supporting other departments, participating in special projects, and stepping in to assist with urgent needs. Your flexibility and willingness to go above and beyond will be crucial to our success.

ABOUT GMR MARKETING

We are the Experience Agency Making Unforgettable Stories Born of Humanity

NOT JUST EXPERIENTIAL. EXPERIENCE.

The lines have blurred. People live in the physical, digital, and social worlds all at once, and your brand experiences should do the same.

NOT JUST TELLING. MAKING. 

The best stories are lived, not heard. Make an immersive world for people to explore so they can experience something they’ll never forget.

NOT JUST CONSUMERS. HUMANS. 

It all starts with the human. If you want to make a lasting impact, look beyond the wallet to understand what motivates and inspires people. 

REQUIRED SKILLS

• Background. Venue Contracting: Identify and secure new venues and events for marketing activations. Negotiate and finalize contracts to meet company goals.
• Organization + Communication. Coordinate contracting efforts across the market, working closely with internal teams to ensure seamless execution. 
• Schedule: (Flexibility required to assist with Nightlife Markets) You are available during M - F 8a - 5p (Occasional Weekends) (may need to work outside these hours should business needs arise cross channels, nightlife channels may run as late 2am)
• Outgoing .Maintain open lines of communication with clients, vendors, and internal teams to ensure alignment and successful project execution.
• Requirements. You must be 21 or older and are comfortable with working for a tobacco / nicotine brand.

Additional Role Responsibilities: 

• Relationship Management: Maintain and improve relationships with new and existing venues through regular communication and follow-ups.
• Supervision: Oversee the contracting efforts, ensuring all activities align with company standards and objectives.
• Goal Achievement: Set and reach contracting goals, ensuring a steady pipeline of venues and events.
• Administrative Support: Handle backend administrative tasks, including documentation, reporting, and data management.
• Market Research: Conduct market research to identify potential venues and events, staying informed about industry trends and opportunities.
• Performance Monitoring: Track and report on the effectiveness of contracting efforts, providing insights for continuous improvement.
• Compliance: Ensure all contracting activities comply with relevant laws and regulations, including labor laws and industry standards.

Required Knowledge, Skills, and Abilities

• Highly adept creating relationships and gaining commitments of venue stakeholders to participate in program activities
• Organizes, guides, and provides interpersonal management for those assigned to their teams, when applicable
• Comfortable utilizing new technology platforms while performing their role
• Effective in presenting business / program related material to varying audiences and levels
• Proactively identify solutions at the executional and strategic level to advance agency and client opportunities
• Continuously demonstrate the mutual partnership as being a true resource for internal and client partners
• Create, maintain, and leverage strong internal and external relationships
• All other duties that may be assigned relating to this role and/or business needs
• Must have the ability to travel ~50% during peak times, based on varying workload and needs of the programs supported by Client Delivery

Educational and Experience Requirements

Bachelor’s degree in business, marketing, communication, or equivalent combination of education and experience required

Minimum of 3 years of industry related experience managing multi-market, large scale campaigns

Experience working in a remote environment

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions

While performing the duties of this job, the employee is regularly required to sit, use hands to finger, handle, or touch objects or controls and talk or hear.  The employee is frequently required to stand, walk, and reach above shoulders, kneel, stoop or crouch.  Specific abilities required by this job include close vision, the ability to lift up to 50 pounds unassisted, and sitting for extended periods of time.    

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