Director, US Media

Career Category

Job Description

Join Amgen’s Mission of Serving Patients

At Amgen, if you feel like you’re part of something bigger, it’s because you are. Our shared mission—to serve patients living with serious illnesses—drives all that we do.

Since 1980, we’ve helped pioneer the world of biotech in our fight against the world’s toughest diseases. With our focus on four therapeutic areas –Oncology, Inflammation, General Medicine, and Rare Disease– we reach millions of patients each year. As a member of the Amgen team, you’ll help make a lasting impact on the lives of patients as we research, manufacture, and deliver innovative medicines to help people live longer, fuller happier lives.

Our award-winning culture is collaborative, innovative, and science based. If you have a passion for challenges and the opportunities that lay within them, you’ll thrive as part of the Amgen team. Join us and transform the lives of patients while transforming your career.

Director, US Media

What you will do

Let’s do this. Let’s change the world! In this vital role you will be responsible for leading the planning and implementation of all media and media partnerships, critical to the commercial success of Amgen’s US Business. Integral to the success of the role will be developing and evangelizing an in-depth understanding of the core audiences, identifying, and implementing optimal approaches to measurement, and extensive knowledge of the media landscape, both traditional and emerging. This position will directly manage Amgen’s US paid media investment for Consumer and HCP advertising.

You will partner heavily with internal and external cross-functional partners and be responsible for leading and managing the media agency. This position will report to the Executive Director, Head of Global Media, and manage a team of Senior Manager level media experts.

Responsibilities include:

• Lead the development and implementation of innovative, powerful multi-channel consumer and HCP media plans, including strategic partnerships with critical media outlets

• Partner closely with brand teams and direct reports to understand brand strategy and ensure execution accordingly through media briefs and plans

• Lead team across multiple brands/campaigns through all elements of media planning, buying and measurement/optimization, including managing the agency to develop a plan that meets agreed objectives, tracking weekly, monthly, and quarterly critical metrics and ensuring delivery on budget

• Lead strategic development and realization of media partnerships, improving return on investment, value, and performance.

• Uncover insights and drive continuous optimization of media plans based on metrics, and ensure findings are shared and applied across brands

• Leadership of the media agency team to hold them accountable to the highest standards of performance and media stewardship

• Partner with the Commercial Data & Analytics team to systematically develop and track metrics for media mix and media effectiveness, while linking to the broader success metrics of the brand

• Identification and execution of agency scope/model optimization in partnership with GCC Media Strategy & Ops team, procurement and brand directors

• Development of test and learns to support marketing innovation in media

• Be an independent, self-starter who is also a team player

• Problem solve and quickly learn how to work within a highly matrixed organization

• Travel: up to 20% domestic travel to visit agency/Amgen headquarters and industry conferences/events

What we expect of you

We are all different, yet we all use our unique contributions to serve patients. The professional we seek is a collaborative partner with these qualifications.

Basic Qualifications:

Doctorate degree and 4 years of media and/or marketing experience

Or

Master’s degree and 8 years of media and/or marketing experience

Or

Bachelor’s degree and 10 years of media and/or marketing experience

In addition to meeting at least one of the above requirements, you must have at least 4 years experience directly managing people and/or leadership experience leading teams, projects, programs, or directing the allocation or resources. Your managerial experience may run concurrently with the required technical experience referenced above

Preferred Qualifications:

• 10+ years of experience in paid media/marketing with a focus on planning, buying, execution and measurement

• Technical competencies: expert in media targeting and segmentation (consumer and HCP), multi-channel media plan development, omnichannel orchestration and journey planning and execution, media measurement and optimization, agency leadership

• Experienced leader of teams, both internal and external

• Expertise in media planning and deliveries for traditional/linear/TV as well as digital channels and platforms

• Strong analytical skills with an ability to uncover insights from performance/measurement tracking to drive action that increases brand impact.

• Strong ability in both leading cross-functional teams, and in being a member of a cross-functional team

• Skilled communication effectiveness: the ability to effectively engage, connect, and influence senior leadership and marketing organizations

• Ability to translate and communicate complex information/strategies into simple and impactful carry out of plans

• Desire and ability to find opportunities to work smarter and more efficiently, and implement with excellence

• Ability to excel and navigate a fast-paced environment requiring excellent multi-tasking and instinctual decision-making skills

• Comfortable with inspiring change and navigating internal and external impact accordingly

• Preferred experience working within media agencies

What you can expect of us

As we work to develop treatments that take care of others, we also work to care for your professional and personal growth and well-being. From our competitive benefits to our collaborative culture, we’ll support your journey every step of the way.

The expected annual salary range for this role in the U.S. (excluding Puerto Rico) is posted. Actual salary will vary based on several factors including but not limited to, relevant skills, experience, and qualifications.

In addition to the base salary, Amgen offers a Total Rewards Plan, based on eligibility, comprising of health and welfare plans for staff and eligible dependents, financial plans with opportunities to save towards retirement or other goals, work/life balance, and career development opportunities that may include:

• A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts

• A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan

• Stock-based long-term incentives

• Award-winning time-off plans

• Flexible work models, including remote and hybrid work arrangements, where possible

Apply now and make a lasting impact with the Amgen team.

careers.amgen.com

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Application deadline

Amgen does not have an application deadline for this position; we will continue accepting applications until we receive a sufficient number or select a candidate for the position.

As an organization dedicated to improving the quality of life for people around the world, Amgen fosters an inclusive environment of diverse, ethical, committed and highly accomplished people who respect each other and live the Amgen values to continue advancing science to serve patients. Together, we compete in the fight against serious disease.

Amgen is an Equal Opportunity employer and will consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or any other basis protected by applicable law.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Salary Range