Director, Brand Strategy - Athleta (San Francisco based)
About the Role
The strategy team is responsible for the definition and evolution of our overall brand strategy, long-range plan, and annual operating plan. We also identifying growth opportunities where we can create structural advantage, and for preparing and supporting our C-Level executives for key stakeholders meetings. In this role you'll work front and center in helping define the best growth path forward for our brand. Through rigorous analyses, focus on our customers & competitors, creative thinking, and partnership with other functions across the business, we develop the future strategic direction for the brand. You will be help drive critical projects to advance our strategic priorities, growth, and long-range plans through deep partnership with brand leaders and stakeholders across the company.What You'll Do
- Serve as a strategic leader and cross-functional thought partner as the brand develops it’s multi-year strategy, long range plans, and annual operating plan
- Drive Gap Inc Corporate and Brand Strategy initiative identification, planning, and success Activities include: identifying key issues, structuring problems, developing and delivering on workplans that drive value creation; performing quantitative and qualitative analysis, including analyzing data, creating financial models, and conducting market and competitive research; synthesizing findings, developing a storyline and the supporting materials to communicate recommendations to Senior Management and Leadership Team
- Partner with Merchandising to identify product growth opportunities and create business plans for expansion
- Support cross functional business partners with analytical insights and problem solving
- Build cross functional partnerships and consensus
- Influence strategy for area/team
Who You Are
- Professional work experience in apparel (ideally with merchandising and go-to-market experience) and management consulting strongly preferred. MBA is preferred
- Demonstrated track record as an outstanding problem solver and strategic thinker with the ability to quickly identify key issues and develop hypotheses
- Able to translate complex ideas and dispersed information into simple, actionable recommendations
- Strong analytical and financial modeling skills, with ability to oversee and provide direction to cross-functional; partners and/or more junior team members
- Strong business acumen related to consumer facing businesses and ability to assess impact of decisions on overall business performance
- Strength in written and oral communication with proven ability to connect and influence with senior executives
- Strong ability and willingness to collaborate effectively a true team player
Average salary estimate
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