Fast Facts

The Higher Education Marketing Manager at Figma will lead initiatives to enhance Figma's presence on college campuses, drive undergraduate engagement, and cultivate long-lasting relationships with educators and student communities.

Responsibilities: Key responsibilities include expanding the Campus Leader program, planning on-campus events, driving the adoption of new Figma products, and developing strategic partnerships with university faculty.

Skills: Candidates should have 2+ years in community building or program management, strong communication skills, and experience in executing both virtual and in-person events.

Qualifications: Preferred qualifications include experience in student leadership, familiarity with educational partnerships, and an understanding of Gen Z audiences, particularly in design and tech fields.

Location: Remote within the United States or at Figma's hubs in San Francisco, CA or New York, NY

Compensation: Not provided by employer. Typical compensation ranges for this position are between $70,000 - $120,000.

Figma for Education is on a mission to make creativity and collaboration more accessible to the next generation of designers, developers and builders of all types. As we grow our global footprint in higher education, we’re looking for a strategic and community-minded marketer to scale our presence on campus, build vibrant student communities, and inspire adoption of Figma in classrooms and early career journeys.

This role is a unique opportunity to shape Figma’s engagement with college students and educators around the world. You’ll design and run high-impact programs—from the Figma Campus Leader Program to faculty partnerships and on-campus activations—helping students discover, use, and fall in love with Figma. You’ll collaborate cross-functionally with marketing, product, community, and partnerships teams to turn Figma into a must-have tool for students, and a go-to resource for faculty.

This is a full time role that can be held from one of our US hubs or remotely in the United States.

What you’ll do at Figma:

• Grow & Scale the Edu Campus Leader Program: Expand the Figma Campus Leader program pilot to 100+ universities in the U.S. and globally, managing a community of student leaders, ensuring they have the support and resources to drive awareness and adoption on their campuses.
• Lead On-Campus Activations: Plan and execute 5+ in-person student events annually, refining our event strategy to maximize impact on key campuses.
• Drive Adoption of New Figma Products: Develop targeted tactics (events, workshops, resources) to boost adoption of Figma’s newest product launches in higher education.
• Build Early Career Programming: Expand Figma’s student career readiness initiatives through portfolio reviews, industry panels, and live recorded content that bridges the gap between classroom and career.
• Experiment with University Partnerships: Launch pilot initiatives to engage faculty, staff, and student organizations in deepening Figma’s campus presence.
• Reimagine the Higher Ed Educator Advisory Board: Relaunch and expand the advisory board to gather insights and strengthen relationships with faculty.
• Operationalize Professor Outreach: Establish direct connections with faculty to build relationship equity and create a strong network of educator advocates.
• Lead the Higher Education Newsletter: Own and scale the Figma for Education Higher Ed newsletter, increasing email cadence and engagement.
• Develop External Communication Assets: Publish case studies, testimonials, and content that deepens Figma’s connection to higher education institutions.

We'd love to hear from you if you have:

• 2+ years of experience in community building, program management, or education-focused partnerships, ideally within tech or design.
• Proven track record of scaling programs and growing communities in higher education.
• Experience executing events (virtual and in-person) that drive engagement and adoption.
• Strong written and verbal communication skills, with experience creating compelling content for diverse audiences.
• Ability to work cross-functionally with marketing, product, and community teams to align initiatives with broader company goals.
• Passion for education, design, and fostering student career growth.

While not required, it’s an added plus if you also have:

• Experience working with student leadership programs or university partnerships.
• Familiarity with design education and Figma’s tools.
• Experience in global community expansion, particularly in Brazil or India.
• A deep understanding of Gen Z audiences - especially students in design, tech, and creative fields.

At Figma, one of our values is Grow as you go. We believe in hiring smart, curious people who are excited to learn and develop their skills. If you’re excited about this role but your past experience doesn’t align perfectly with the points outlined in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.