Senior Manager, eCommerce Marketing

Celsius based in Boca Raton, FL, is a global consumer packaged goods company with a proprietary, clinically proven formula for its master brand CELSIUS®, a lifestyle energy drink brand born in fitness and a pioneer in the rapidly growing energy category. At Celsius we pride ourselves in providing our employees with a culture and atmosphere of inclusiveness that challenges individuals to be thought leaders, innovators, and game changers as every employee is an owner of the CELSIUS® brand upon joining the organization.

If you are looking for an exciting opportunity to join a fast-growing team in a role that provides professional and personal growth, we encourage you to apply to our Senior Manager, eCommerce Marketing opening.

We promptly review all applications. Highly qualified candidates will be contacted for interviews. This is an ‘in office’, full time position at the CELSIUS HQ in Boca Raton, Florida.

Position Overview:

Celsius Holdings, Inc. is seeking a highly strategic and results-driven Senior Manager, eCommerce Marketing to lead and expand our digital retail marketing initiatives and manage marketing strategies for key retail partners, including Amazon, Walmart, Target, and others. The ideal candidate will bring a proven track record in digital retail marketing, team leadership, creative strategy, and budget management. Reporting directly to the Senior Director of eCommerce Marketing, this individual will be responsible for developing and executing high-impact, data-driven campaigns that align with CELSIUS’ brand vision and business goals. The ideal candidate is a dynamic marketing leader who thrives in a fast-paced environment, demonstrates strong cross-functional collaboration, and brings both analytical rigor and creative insight to every initiative. This is a key opportunity to make a tangible impact on CELSIUS’ digital growth and brand visibility across leading eCommerce channels.

Location: Boca Raton, FL (Onsite @ HQ Daily)

Role Type: Full-Time, In-Office

• Effective communication, writing and editing skills
• Experience/familiarity with Adobe Suite (Indesign, Photoshop, Illustrator, etc.)
• Experience with the Microsoft Office suite of products (excel, word, outlook) required
• Well organized, detail oriented, with a strong ability to multi-task and adhere to deadlines
• Effective verbal/written communication, organization, and interpersonal skills
• Flexible and able to work well independently and as part of a team
• Creative, positive individual

Responsibilities:

Team Leadership & Development

• Lead and manage a team of two marketing specialists, ensuring they have the necessary resources, guidance, and support to successfully ideate, develop, and execute retailer-specific campaigns across all 15 accounts.
• Provide clear direction and expectations for campaign strategy, creative execution, and performance analysis to ensure alignment with CELSIUS’ broader marketing objectives.
• Foster a collaborative and innovative work environment, encouraging creativity, problem-solving, and cross-functional communication to drive impactful marketing initiatives.
• Conduct regular check-ins and performance evaluations, offering constructive feedback and recognizing achievements to motivate and empower team members.
• Help prioritize workload and manage deadlines, ensuring team members stay focused, productive, and efficient while balancing multiple campaigns and retailer initiatives.
• Encourage data-driven decision-making, guiding the team on how to analyze campaign performance metrics and apply insights to optimize future strategies.
• Act as a liaison between team members and other internal departments, facilitating communication and alignment with sales, creative, and brand teams to ensure seamless campaign execution.
• Support career growth and long-term success, identifying strengths and areas for improvement while providing opportunities for advancement within the organization.

Retailer Marketing Management

• Serve as the primary point of contact (POC) for all retailer partners, ensuring seamless communication and collaboration to drive successful marketing initiatives.
• Strategically manage budgets across digital retail platforms, implementing an always-on and ad hoc campaign strategy that maximizes ROI and aligns with business objectives.
• Lead the execution of high-impact marketing campaigns, including tent-pole events and major product launches, ensuring alignment with overarching brand strategies and retailer-specific requirements.
• Support CELSIUS high-priority market initiatives, such as Hispanic marketing segmentation, by tailoring content and promotional strategies to effectively engage target audiences.
• Consistently meet or exceed key performance indicators (KPIs), including conversion rates, customer engagement, and sales performance, as set by leadership.
• Oversee campaign performance, identifying sales peaks, trends, and optimization opportunities to enhance future marketing efforts.
• Develop and supply creative content tailored for CELSIUS eCommerce campaigns across all digital retail platforms to ensure brand consistency and effective customer engagement.
• Work cross-functionally with the Shopper Marketing team on key retailer accounts, including Walmart, Sam’s Club, Target, Kroger, and others, to align on eCommerce marketing strategies, ensure seamless integration of digital campaigns, and maximize omnichannel impact.
• Oversee the development of retailer briefs for partners such as Walmart Connect, Roundel (Target), 84.51° (Kroger), and others, ensuring they have clear directives, brand guidelines, and strategic objectives to successfully execute CELSIUS campaigns with their internal teams.

Creative & Content Strategy Oversight

• Provide high-level strategic direction for all creative and content initiatives across digital retail platforms, ensuring alignment with CELSIUS’ brand identity and retailer-specific guidelines.
• Oversee the development and execution of retailer-specific content, working with the in-house creative team to tailor messaging, imagery, and design elements for each platform.
• Ensure consistency in brand storytelling across all retailer storefronts, brand pages, and sub-brand pages by setting clear creative standards and approving updates as needed.
• Direct the quarterly audit process, ensuring the team identifies gaps, refreshes outdated content, and implements new creative elements to maintain a strong digital presence.
• Set expectations for Amazon A+ content updates, guiding the team in optimizing product pages with enhanced imagery, descriptions, and multimedia to improve conversion rates.
• Oversee the refresh of content and marketing tactics for lead launches, tentpole activations, and seasonal campaigns, ensuring alignment with broader marketing objectives.
• Review and approve creative briefs for new campaigns, providing strategic input to ensure they effectively communicate key brand messages and objectives.
• Ensure internal and external presentations reflect best-in-class creative and messaging, guiding the team on how to structure and refine eCommerce decks for leadership and retailer partners.
• Foster collaboration between the creative and marketing teams, ensuring all assets meet quality standards and support overall campaign goals.

Retailer-Specific Platform & Campaign Management

• Oversee and manage the Walmart Onsite/Offsite Self-Serve Creative Hub platform, ensuring all advertising and promotional content aligns with CELSIUS’ brand strategy and retailer requirements.
• Take charge of the 2025 Walmart Brand Page Creative Hub management, ensuring a seamless user experience and optimized brand storytelling through visual and written content.
• Coordinate creative briefs requested by key vendors such as Walmart, Roundel, Sam’s Club, Shipt, and other partners, ensuring alignment with CELSIUS’ marketing objectives and brand identity.
• Upload and organize completed creative campaigns received from vendors into the company’s SharePoint Retailer Creative folder, maintaining an accessible and structured archive for future reference.

Budget Management & Retailer Relationship Building

• Oversee and track marketing budgets across all 15 retailer accounts, ensuring efficient allocation of funds for both always-on and ad hoc campaigns while maximizing ROI.
• Manage insertion orders (IOs) and contractual agreements with retailers and vendors, ensuring all marketing spend is accurately documented, approved, and executed according to agreed-upon terms.
• Monitor budget pacing and spend efficiency, regularly analyzing performance against forecasted goals and making real-time adjustments to optimize campaign impact.
• Ensure compliance with retailer marketing guidelines and contractual obligations, mitigating risks while maintaining a seamless execution of planned activations.
• Negotiate and secure premium placements, added value, and co-branded marketing initiatives to increase brand visibility and drive incremental sales.
• Collaborate with internal finance teams to ensure timely invoice processing, budget reconciliations, and accurate financial reporting for leadership review.
• Analyze the cost-effectiveness of marketing initiatives, identifying opportunities to optimize spend, reduce inefficiencies, and enhance overall campaign performance.
• Proactively engage with retailer stakeholders through regular meetings, business reviews, and strategic planning sessions to identify growth opportunities and strengthen partnerships.

• Comprehensive Medical, Dental & Vision benefits
• Long- and short-term disability
• Life insurance
• 10 Vacation days per year subject to accrual policy
• 11 Company paid holidays
• 401(k) with Company match
• Identity theft and legal services

The base pay range for this position is for a successful candidate within the state listed. The successful candidate’s actual pay will be based on multiple factors, such as work location, job-related knowledge, skills, qualifications, and experience. This position may be eligible for other compensation, including bonuses and Restricted Stock Units (subject to company plans).

Celsius Holdings, Inc. celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. We believe strongly in fostering a safe, fair and respectful work environment. If you need assistance and/or a reasonable accommodation due to a disability during the application process, please reach out to [email protected].

The above information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.