Sr. CRM Manager - job 2 of 2

We’re seeking a data-driven and customer-obsessed Sr. CRM Manager to lead the strategy, execution, and optimization of lifecycle marketing initiatives that drive customer engagement, retention, and revenue growth. This role is responsible for developing targeted, personalized communications across email, SMS, and other owned channels to create a seamless, high-impact customer experience. The ideal candidate blends marketing strategy, campaign execution, and data analytics with a deep understanding of segmentation, automation, and customer journeys.

Location:  Deerfield, IL - hybrid

RESPONSIBILITIES:

• Own CRM strategy across email, SMS, and push notifications with a focus on acquisition, onboarding, engagement, retention, and reactivation.
• Develop and implement lifecycle journeys that increase CLTV, AOV, and repeat purchase rates using behavioral triggers and segmentation.
• Manage customer segmentation models and personalize messaging to key audience groups (e.g., new customers, loyalists, churn risk, etc.).
• Lead the setup and optimization of automations and flows (welcome series, abandoned cart, post-purchase, win-back).
• Work closely with data & analytics to report on performance, identify insights, and forecast CRM-driven revenue contributions.
• Monitor deliverability, sender reputation, and compliance with GDPR, CAN-SPAM, and TCPA regulations.

Bonus Experience (Not Required)

• Experience integrating CDPs (Customer Data Platforms) such as Segment, Bloomreach, or Amperity
• SMS marketing experience using platforms like Attentive, Postscript, or Twilio
• Background in A/B testing frameworks or CRO tools (Optimizely, VWO, etc.)
• Exposure to loyalty programs or subscription-based business models

QUALIFICATIONS:

• 4+ years of experience in CRM, retention marketing, or lifecycle marketing (DTC or eCommerce preferred)
• Hands-on experience with CRM platforms such as Klaviyo, Salesforce Marketing Cloud, Hubspot, SAP, Braze, Iterable, or similar
• Proficient in email segmentation, automation flows, and customer journey mapping
• Strong understanding of first-party data strategies, 3rd party privacy regulations, and digital marketing KPIs
• Comfortable working cross-functionally in a fast-paced, matrixed environment
• Analytical mindset with experience using tools like Google Analytics, Looker, Tableau, or Excel to drive insights
• Exceptional project management and communication skills
• Bachelor’s degree

COMPETENCIES:

• Customer Focus
• Plans and Aligns
• Optimize work processes
• Action Oriented

Company Description:

Fortune Brands Innovations, Inc. is an industry-leading innovation company focused on creating smarter, safer and more beautiful homes and improving lives. Our driving purpose is that we elevate every life by transforming spaces into havens. We believe our work and our brands can have incredibly positive impacts for not just our business and shareholders, but for people and the planet, too. When you join Fortune Brands, you become part of a high-performing team who are empowered to think big, learn fast and make bold decisions. We support an inclusive and diverse culture where everyone is encouraged and empowered to be their authentic selves, and where our differences and unique perspectives are a key strength. Explore life at Fortune Brands here

Additional Information:

Fortune Brands believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is Hiring Pay Range: $90,000 USD - $143,000 USD. Please note that actual salaries may vary within the range, or be above or below the range, based on factors including, but not limited to, education, training, experience, professional achievement, business need, and location. In addition to base salary, employees will participate in either an annual bonus plan based on company and individual performance, or a role-based sales incentive plan.

At Fortune Brands, we support the overall health and wellness of our associates by offering comprehensive, competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates’ unique needs. This includes robust health plans, a market-leading 401(k) program with a company contribution, product discounts, flexible time off benefits (including half-day summer Fridays per policy), inclusive fertility / adoption benefits, and more. We offer numerous Employee Resource Groups to support inclusivity and our associates’ feeling of belonging at work.

Fortune Brands is a brand, innovation and channel leader focused on exciting, supercharged categories in the home products, security and commercial building markets. Our portfolio of brands includes Moen, House of Rohl, Aqualisa, SpringWell, Therma-Tru, Larson, Fiberon, Master Lock, SentrySafe and Yale residential.

Fortune Brands is headquartered in Deerfield, Illinois and trades on the NYSE as FBIN

Equal Employment Opportunity:

FBIN is an equal employment opportunity employer and does not discriminate against any applicant based on race, color, religion, sex, gender identity or expression, national origin, ancestry, age, disability, marital status, protected veteran status, sexual orientation, genetic history or information, or any other legally protected characteristic.

Reasonable Accommodations:

FBIN is committed to working with and providing reasonable accommodation to applicants with disabilities. If you need a reasonable accommodation for any part of the application or interview process, please contact us at [email protected] and let us know the nature of your request along with your contact information. Resumes submitted to this email address will not be responded to.

To protect yourself from fraudulent job postings or recruitment scams, please note that FBIN job postings are exclusively hosted on our careers page at www.fbin.com/careers>.