Job Description Summary

Job Description

We are the makers of possible 

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. 

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us. 

Job Summary: 

The Associate Director, Global Platform Marketing will be responsible for all aspects of marketing strategy development, execution, and analysis to drive growth within the peripheral IV catheter (PIVC) portfolio.  This individual will report to the Senior Director of Product Management and will work closely with cross-functional teams including sales, operations, finance, regulatory, clinical, and commercial excellence.  This position will lead efforts to develop new products and strategies to drive revenue growth partnering with region teams globally.  

Responsibilities:

• Provides strategic direction to drive the business in key regions.  This includes assessing the competitive landscape, identifying, and leveraging key portfolio opportunities and developing positioning to drive growth of the business.

• Responsible for identifying and driving key innovation and sustaining projects through development and commercial processes by leading cross functional teams.  Works with teams to ensure timely execution and meeting of key deliverables. Includes working with country/region marketers. 

• Develop strong commercialization plans that leverage customer insights, create effective pricing strategies, identify target customers and drive key messages to support commercial launch excellence.

• Identifies and monitors key growth opportunities by understanding customer needs and portfolio opportunities.   Works closely with regions to update and analyze data to identify trends.

• Subject matter expert for platform needs and workflows across stakeholders.

• Ownership and ability to drive new product concepts through BD's global product development system and to ensure successful commercial launch with regional alignment.

• Work closely with downstream and regional marketing to provide content and drive positioning of existing and new products.

• Assess financial implications, including profitability and viability, for complex product/market trade-offs.

• Manage market research activities to develop fact-based customer insights

• Manage, coach and development their team

• Travel requirement: Approximately 20%

Qualifications: 

• Bachelor’s degree required; MBA preferred.  

• Minimum of five years of experience in medical device marketing, preferably in product management. Experience managing international markets and partnerships strongly preferred.

• Proven track record of developing and executing successful marketing campaigns.  

• Ability to analyze financial data and translate into actionable insights.  

• Demonstrated leadership skills with the ability to effectively motivate and influence others.  

• Excellent written and verbal communication skills.  

• Proficiency in Microsoft Office Suite.  

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Why Join Us?

A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, we do what’s right, we hold each other accountable, and learn and improve every day.  

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.  

To learn more about BD visit https://bd.com/careers 

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally-protected characteristics.

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