Head of Demand Generation
Broccoli is building the AI-native operating system for home service businesses. Running a plumbing or HVAC company is chaotic—calls, scheduling, dispatch, follow-ups, marketing. We automate all of it so contractors can focus on what they do best: serving customers.
Our AI agents handle both revenue and ops—answering phones 24/7, booking jobs in real time, following up on leads, and alerting techs when emergencies hit.
We’ve grown from 0 to 200+ contractors in under a year, raised an unannounced round led by a Tier 1 VC to take on one of the biggest labor automation opportunities in the country.
Our Culture
We move fast. We talk to customers every day.
At Broccoli, we value:
Customer Empathy – We feel our customers' pain and build with their problems in mind.
Speed – We move fast because speed forces simplicity and sharp focus on what truly matters.
Humility – We stay humble, let the work speak, and never assume we have all the answers
What You’ll Own
We’re looking for a pipeline-obsessed, execution-driven Head of Demand Gen to build and scale a machine that brings contractors in the door — not just traffic, but revenue-qualified leads. You’ll work directly with the CEO and Sales team to build a GTM engine that fuels our next phase of growth.
Your Core Responsibilities
Design and execute demand generation campaigns across outbound email, events, referrals, and direct mail to drive pipeline from home service contractors.
Own and optimize the funnel from lead capture to qualified demo — including landing pages, nurture sequences, and post-event follow-ups.
Experiment with differentiated GTM motions, including non-traditional outbound, tradeshow stunts, and channel-specific acquisition plays.
Build and manage the SDR team to ensure consistent top-of-funnel execution, including scripting, tooling, and performance tracking.
Report on key metrics (pipeline, SQLs, CAC, conversion rates) and continuously improve efficiency across every stage of the acquisition funnel.
You Might Be a Fit If You
Have 5+ years in B2B demand gen, ideally at a fast-growing SaaS company
Have personally launched and scaled outbound email and event-based acquisition
Know how to move fast without waiting for perfect systems
Have worked with home service contractors or other SMB verticals (nice to have)
Are relentlessly focused on pipeline — you care about revenue, not vanity metrics
Average salary estimate
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