Senior Manager, Media Strategy (International)

FIGS is hiring a Senior Manager, Media Strategy  to join our International team to develop paid media strategies, optimizing campaign performance, and lead execution with external agency partnership. Key platforms such as Facebook, Instagram, TikTok, Google, across 33 countries, and additional local channels within focus markets. This role will report to the Sr. Director of International Marketing and be an integral partner to the Growth and Acquisition team with a focus on driving efficient new customer growth at scale across all International markets. The ideal candidate should have in-platform experience, and  a deep understanding of the paid media landscape, CAC and LTV metrics, with a track record of success in executing and scaling high-performing campaigns.

What You’ll Be Doing:

• Develop and implement a comprehensive paid media strategy that aligns with the International team’s growth goals across sales and new customers
• Lead agency partnership, guiding strategy, budget allocations, optimization recommendations 
• Provide ongoing analysis and optimization of paid campaigns to achieve performance goals with an emphasis on tracking and reporting
• Continuously recommend tests and (ad creative, ad placement, landing page experience, A/B and multivariate testing, etc)
• Stay up to date with the latest paid social media trends, technologies, and best practices to drive innovation and performance
• Collaborate with cross-functional teams, including creative, product, and analytics, to ensure successful campaign execution
• Partner with external agency to analyze weekly and monthly reporting, effectively communicating campaign performance and insights to stakeholders
• Develop and maintain strong relationships with platform representatives and media partners
• Manage budgets and allocate resources effectively to ensure maximum return on investment

About You:

• Bachelor's degree or equivalent experience
• 7-9 years of experience in paid media buying; ideally with people management experience
• Deep understanding of the digital media landscape, including platforms, advertising products, and targeting options
• Strategic capabilities with ability to zoom out and understand business goals and then define tactical execution plan 
• Interest in international business practices and global acumen
• Hardworking with a high level of accuracy and attention to detail
• Openness and ability to learn new concepts and systems quickly
• Strong analytical skills and experience using data to inform and optimize campaigns
• Excellent written and verbal communication skills
• Ability to work collaboratively with cross-functional teams and stakeholders
• Ability to manage multiple projects simultaneously across various markets 
• Strong team player, yet able to thrive on your own

FIGS Compensation and Benefits

Pay Range

• At FIGS, your base salary is one part of your total compensation package. This role's base salary range is between $135,000 and $155,000. Actual base salary is determined based on a number of factors, including but not limited to your relevant skills, qualifications, and years of experience. 

Additional Compensation and Benefits 

• Equity: Eligible FIGS employees have the opportunity to own shares of FIGS stock through our new-hire equity program. Additionally, FIGS provides a discount when purchasing FIGS stock voluntarily through our FIGS Employee Stock Purchase Plan  
• Annual bonus: This position is eligible to participate in the FIGS annual bonus program

• Other compensation and benefits offered include: 
• Comprehensive benefits and perks package focused on your well-being, including premium medical, dental and vision coverage, and full access to wellness services through Breethe and Classpass. 100% FIGS-sponsored life insurance and disability insurance  
• Amazing 401(k) program, with a company match up to the first 6% of your contribution
• Generous paid time off - We have 12 company holidays. For salaried team members, we offer flexible vacation. For our hourly team members, we offer up to 3 weeks of accrued vacation
• Meaningful time away for baby bonding, including parental leave, new parent care meals, and a transition back to work for primary caregivers
• FIGS sponsored Uber Eats voucher for in-office weeks
• Personalized discount code for 50% off all FIGS products, along with a separate code to share with family and friends to enjoy a 25% discount site-wide
• Access to FIGS Vet, Discounted Pet Daycare, Discounted Pet Insurance, and so much more…

*Benefits eligibility is determined by hour requirements and length of service 

A little bit about us…

The medical apparel industry is antiquated, highly fragmented and, until FIGS, was driven solely by low-cost providers offering a limited selection of poor quality products sold through third party distributors. FIGS is revolutionizing the medical apparel industry by creating the highest quality medical apparel in the world and by selling directly to medical professionals through our branded ecommerce site.

FIGS’ foundation is built on product quality, and we have a relentless focus on three key areas: fabric, fit and function. We developed our proprietary, performance-oriented fabric technology to meet the demands of the medical profession. FIGS’ Technical Collection fabric is wrinkle resistant, moisture-wicking, lightweight, breathable and offers four-way stretch. Our designs are tailored, sophisticated and innovative, incorporating features such as yoga waistbands, smart storage (pockets, zippers, hidden pockets) and inspirational sayings inside each garment that appeal to modern healthcare professionals.

By offering a branded and customer-centric online shopping experience, we are changing how medical professionals buy their workwear. Through our website, social media, and participation in medical conferences and events, we have built a strong following within the medical community and a meaningful connection with our customers, which allows us to understand their needs and to ensure that FIGS is continuously improving and innovating.

FIGS’ Threads for Threads initiative is central to our mission. FIGS has donated hundreds of thousands of scrubs to healthcare providers in need around the world.