B2B Marketing Manager

We are looking for a results-driven B2B Marketing Manager  to lead growth-focused marketing initiatives that drive demand, accelerate the sales funnel, and support business development. This is a mid-level role for a marketer who thrives at translating sales goals into actionable marketing strategies while balancing both big-picture thinking and hands-on execution.

You’ll be responsible for building and executing multi-channel B2B and ABM campaigns, optimizing lead journeys, and managing campaign performance in close collaboration with our sales team. You’ll own the day-to-day operation and optimization of our HubSpot platform, ensuring all automations, workflows, and segmentation strategies are running smoothly and effectively.

Key Responsibilities

• Design and execute integrated B2B marketing campaigns across channels (email, paid digital, content, direct mail, social) to generate qualified leads, nurture prospects, and drive pipeline growth.

• Lead account-based marketing (ABM) efforts targeting strategic accounts and key decision-makers, creating tailored strategies aligned to the buyer journey.

• Maintain campaign calendars and documentation for visibility and alignment across departments.

• Manage project timelines, deliverables, and stakeholder updates across internal marketing, design, and sales teams.

• Analyze campaign performance to surface insights, identify gaps in messaging or tactics, and recommend data-driven improvements to strengthen results, inform future strategy and execution. 

• Manage HubSpot operations, including list segmentation, workflows, automations, lifecycle marketing, email sequences, and reporting.
  
• Partner closely with the sales team to align campaigns with pipeline goals, ensure messaging reflects buyer needs, optimize lead handoff processes, and build a continuous feedback loop for insights and improvement.

• Support the development of client-facing materials and sales collateral (brochure, one-pagers, case studies, white papers, etc.)

• Support other marketing initiatives and projects as needed to advance department goals and priorities

• 5–7 years of experience in B2B marketing, demand generation, or growth marketing, preferably in a sales-driven environment.
  
• Proven success designing and executing lead generation and ABM campaigns across multiple channels.
  
• Fluency in HubSpot required. Must have experience building workflows, managing lifecycle automations, creating email sequences, and reporting on performance.
  
• Strong collaboration skills with the ability to align closely with sales, creative, and strategy teams.
  
• Confident project manager who can juggle multiple campaigns and prioritize deadlines effectively.
  
• Analytical mindset with experience using data to optimize marketing efforts.
  
• Self-starter who thrives in a fast-paced environment and is comfortable with both strategy and execution.
  
• Experience in healthcare, senior living, or hospitality is a plus.

• Christmas Bonus: 30 days, to be paid in December.
• Major Medical Expense Insurance: Coverage up to $20,000,000.00 MXN.
• Minor Medical Insurance: VRIM membership with special discounts on doctor’s appointments and accident reimbursements.
• Dental Insurance: Always smile with confidence!
• Life Insurance: (Death and MXN Disability)
• Vacation Days: 12 vacation days in accordance with Federal Labor Law, with prior approval from your manager. + 3 floating holidays in addition to the 7 official holidays in Mexico.
• Cell Phone Reimbursement & Transportation Subsidy.
• Hybrid Scheme: Enjoy the best of both worlds, remote and in-office work. Multicultural Exposure: Work with operations within Mexico and United States.
• MezTal Internal Events: Strike a healthy balance between your professional and personal goals.
• Exclusive Discounts: Benefits with different companies for being part of MezTal.
• Academic Agreements: Access to national universities and language schools.