Product Marketing Manager
POS-17907
Ready to scale your marketing impact? As part of HubSpot's Product Marketing team, you’ll get to craft and lead compelling launches and programs that bring our products to life for our customers.
As a Product Marketing Manager on our Sales, Service, or Marketing Hub PMM teams, you’ll be responsible for supporting go-to-market planning/execution, sales/CS enablement, release marketing, and other product marketing initiatives for one of our core product lines. You’ll help drive marketing innovation, showcase customer value through compelling storytelling, and build momentum across teams. In this highly cross-functional role, you partner with teams like product, sales, customer service, creative, and the broader marketing team to deliver key campaigns.
We're looking for an experienced product marketer who's focused on upskilling themselves with AI and PMM best practices — a driver with a strong owner's mindset and demonstrated ability to exceed expectations while managing multiple priorities. A storyteller who can simplify complex features into clear, compelling narratives by empathizing and understanding our customers. And an AI enthusiast who already leverages AI tools in their daily workflow and is excited about the possibilities of AI-powered marketing innovation.
In this role, you’ll get to:
- Develop and execute go-to-market strategies for product launches and feature updates, including positioning, value propositions, and messaging
- Work with a team of product leaders, sales leaders, market researchers, product marketers, competitive analysts, and creatives to inform and execute on product strategy
- Create compelling content across multiple formats (written, video, presentations) and tell customer and product stories across all marketing channels
- Enable the sales team with world-class internal and external content (demos, decks, comparisons) that demonstrates the power of our products.
- Lead cross-functional initiatives through influence and collaboration, building relationships with senior internal and external personnel
We are looking for people who:
- 2-5 years in marketing with a track record of ideating and executing innovative, impactful go-to-market tactics and launching products.
- History and track record of supporting product launch materials across the marketing funnel, including enablement.
- Strong storytelling abilities with a customer-centric perspective - able to simplify complex features into clear, compelling narratives
- Manage complexity well while staying adaptable to changing priorities
- Data-driven decision-making with a strong analytical mindset and a strategic approach
- Great project management skills, including compelling written and verbal communication and strong presentation capabilities
- Owner's mindset with high personal accountability - able to work independently while knowing when to seek guidance or support
- Tangible experience using AI in the context of a marketing role
Pay & Benefits
The cash compensation below includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are tailored to your skills, experience, qualifications, and other job-related reasons.
This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpot’s compensation philosophy.
Benefits are also an important piece of your total compensation package. Explore the benefits and perks HubSpot offers to help employees grow better.
At HubSpot, fair compensation practices aren’t just about checking off the box for legal compliance. It’s about living out our value of transparency with our employees, candidates, and community.
We know the confidence gap and impostor syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you.
If you need accommodations or assistance due to a disability, please reach out to us using this form.
At HubSpot, we value both flexibility and connection. Whether you’re a Remote employee or work from the Office, we want you to start your journey here by building strong connections with your team and peers. If you are joining our Engineering team, you will be required to attend a regional HubSpot office for in-person onboarding. If you join our broader Product team, you’ll also attend other in-person events such as your Product Group Summit and other gatherings to continue building on those connections.
If you require an accommodation due to travel limitations or other reasons, please inform your recruiter during the hiring process. We are committed to supporting candidates who may need alternative arrangements
Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Germany Applicants: (m/f/d) - link to HubSpot's Career Diversity page here.
India Applicants: link to HubSpot India's equal opportunity policy here.
About HubSpot
HubSpot (NYSE: HUBS) is a leading customer relationship management (CRM) platform that provides software and support to help businesses grow better. We build marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. We’re also building a company culture that empowers people to do their best work. If that sounds like something you’d like to be part of, we’d love to hear from you.
You can find out more about our company culture in the HubSpot Culture Code, which has more than 5M views, and learn about our commitment to creating a diverse and inclusive workplace, too. Thanks to the work of every employee globally, HubSpot was named the #2 Best Place to Work on Glassdoor in 2022 and has been recognized for its award-winning culture by Great Place to Work, Comparably, Fortune, Entrepreneur, Inc., and more.
Headquartered in Cambridge, Massachusetts, HubSpot was founded in 2006. Today, thousands of employees across the globe work remotely and in HubSpot offices. Visit our careers website to learn more about the culture and opportunities at HubSpot.
By submitting your application, you agree that HubSpot may collect your personal data for recruiting, global organization planning, and related purposes. HubSpot's Privacy Notice explains what personal information we may process, where we may process your personal information, our purposes for processing your personal information, and the rights you can exercise over HubSpot’s use of your personal information.
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HubSpot is an American AI-powered customer relationship management platform founded in Boston in 2016 that helps millions of businesses grow worldwide.
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