Business Strategy Analyst
Overview
As a Business Strategy Analyst you will play a critical role in driving how Esri goes to market across our diverse product portfolio, and the many industries we serve. The role is part of the Digital Performance Management (DPM) team that is responsible for helping accelerate the growth of Esri through market research, go to market strategy and performance management/measurement. You will support the creation of new methodologies of data analysis and will be part of optimizing our current marketing capabilities. This is a unique opportunity to impact not just the Marketing Division but the entire company.
Responsibilities
- Source, organize, and analyze quantitative and qualitative data to support initiatives for growth
- Research, develop, and maintain in-depth reports and analysis of key strategic market opportunities, including exploring market models, opportunity assessment, optimizing current business, and competitive landscape
- Develop and manage ongoing audience analytics and reports and provide behavior insights and formal recommendations of strategy aligned audiences
- Deliver actionable ad-hoc reports or standard dashboards that show key performance indicators, identify areas of improvement, and display root cause analysis of problems
- Communicate findings of patterns, insights, and trends to decision makers; deliver additional analysis and recommendations
- Continually contribute to innovating how we measure effectiveness and efficiency across our marketing activities
- Collaborate with advertising and integrated marketing teams on complete data onboarding and routine data management platform (DMP) audit/inventory exercise
- Create and modify existing traits and segments in our DMP to be used for marketing activities
- Develop presentations and tools to facilitate communication of strategic initiatives and plans to internal and external audiences
Requirements
- Three (3) years of experience in the job offered or related occupation in which the required experience was gained
- Applicants must also have demonstrated experience with the following: Data analysis and visualization; Power BI; and SQL
- Bachelor’s Degree in Marketing, Business, Data Science, or a related field of study
Recommended Qualifications
#LI-DNI
#DNI
Total Rewards
Esri’s competitive total rewards strategy includes industry-leading health and welfare benefits: medical, dental, vision, basic and supplemental life insurance for employees (and their families), 401(k) and profit-sharing programs, minimum accrual of 80 hours of vacation leave, twelve paid holidays throughout the calendar year, and opportunities for personal and professional growth. Base salary is one component of our total rewards strategy. Compensation decisions and the base range for this role take into account many factors including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.
The Company
At Esri, diversity is more than just a word on a map. When employees of different experiences, perspectives, backgrounds, and cultures come together, we are more innovative and ultimately a better place to work. We believe in having a diverse workforce that is unified under our mission of creating positive global change. We understand that diversity, equity, and inclusion is not a destination but an ongoing process. We are committed to the continuation of learning, growing, and changing our workplace so every employee can contribute to their life’s best work. Our commitment to these principles extends to the global communities we serve by creating positive change with GIS technology. For more information on Esri’s Racial Equity and Social Justice initiatives, please visit our website here.
If you don’t meet all of the preferred qualifications for this position, we encourage you to still apply!
Esri is an equal opportunity employer (EOE) and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need reasonable accommodation for any part of the employment process, please email [email protected] and let us know the nature of your request and your contact information. Please note that only those inquiries concerning a request for reasonable accommodation will be responded to from this e-mail address.
Esri Privacy Esri takes our responsibility to protect your privacy seriously. We are committed to respecting your privacy by providing transparency in how we acquire and use your information, giving you control of your information and preferences, and holding ourselves to the highest national and international standards, including CCPA and GDPR compliance.
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