Product Marketing Engineer
Business and Position Overview
The chief product marketing manager drives customer adoption of NI products and solutions for automated test and measurement through a wide range of tactics including execution outbound marketing activities and sales training & enablement! This role will be responsible for leading a cross-functional team of in the creation and execution of a go-to-market plan for a given product or application area – and is responsible for the success of the product line revenue.
Successful candidates for this role are outstanding leaders – with the communication skills to lead partners and the strategic acumen to ensure that these individuals are executing towards a common objective. Successful candidates also possess a deep knowledge of NI’s products, value proposition, and customers – and are able to amplify that knowledge through a broad range of customer-facing employees.
Responsibilities
- Leads a cross-functional team to develop a Go-to-Market plan for target application areas
- Works alongside integrated marketing counterparts to define and execute plans for market awareness and demand generation
- Is the single source of truth to represent the value proposition and differentiation for – synthesizing input from internal and external partners
- Mentors junior product marketers to develop skills and understanding of product & application differentiation
- Leads development of both product and application level marketing content for automated test and decide customer-facing messaging
- Creates content including demos, whitepapers, presentations, videos and more.
Qualifications
- 10+ years of relevant industry experience (preference for test engineering development or other technical role)
- Strong familiarity and belief in NI software (LabVIEW, TestStand, Flexlogger, etc.) and NI hardware platforms (PXI and cDAQ/cRIO)
- Exceptional strategic/business acumen – with ability to lead through influence
- Strong communication skills, including technical writing and presenting.
- Self-motivated but collaborative work ethic
- Some national, and international travel required (5-10%)
Our Culture & Commitment to You
At Emerson, we prioritize a workplace where every employee is valued, respected, and empowered to grow. We foster an environment that encourages innovation, collaboration, and diverse perspectives—because we know that great ideas come from great teams. Our commitment to ongoing career development and growing an inclusive culture ensures you have the support to thrive. Whether through mentorship, training, or leadership opportunities, we invest in your success so you can make a lasting impact. We believe diverse teams, working together are key to driving growth and delivering business results.
We recognize the importance of employee wellbeing. We prioritize providing flexible, competitive benefits plans to meet you and your family’s physical, mental, financial, and social needs. We provide a variety of medical insurance plans, with dental and vision coverage, Employee Assistance Program, 401(k), tuition reimbursement, employee resource groups, recognition, and much more. Our culture offers flexible time off plans, including paid parental leave (maternal and paternal), vacation and holiday leave.
Average salary estimate
If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.
Emerson Automation Solutions seeks a Hardware Design Manager to drive innovation in hardware design, ensuring high quality and reliability in DeltaV products.
Lead global MRO service growth programs at Emerson, driving aftermarket revenue through strategic alignment and operational leadership.
Become a pivotal player at a fast-growing SaaS company as a Growth Marketing Manager, driving innovative marketing strategies and lead generation efforts.
Join Fordham University as the Associate Vice President for Enrollment Marketing, where you will lead innovative strategies to boost student enrollment and brand engagement.
Join New Home Star as a Marketing Intern to enhance your skills in marketing design and organizational development while working remotely.
Become a vital part of CLC, leading strategic brand management efforts that connect college brands with consumers.
As the Director of Middle Eastern Marketing at Wynn Resorts, you'll play a key role in developing and managing customer relationships with a focus on Middle Eastern cultures.
Lead marketing initiatives and manage agency collaborations as a Senior Marketing Manager at Unitek Learning, driving brand consistency and strategic campaigns.
At CDW, the Senior Brand Manager leads partner program strategies and sales initiatives to drive growth for top-tier technology brands.
Become a key player at Informa Markets as a Marketing Coordinator, driving marketing initiatives for the Infrastructure & Construction portfolio.
A visionary Creative Director role at Delphi to lead groundbreaking brand creation and culturally resonant campaigns in AI-driven knowledge innovation.
Lead the strategic marketing and portfolio management for Pfizer's US Hemophilia franchise to drive growth and impact in rare hematology.
Join Eko as an Associate Growth Marketing Channel Manager to drive customer acquisition via innovative marketing channels.
Join Airwallex as an SEO Content Marketing Manager to create impactful content that boosts organic traffic and drives brand awareness.
At General Motors, a leading vehicle brand, the Senior Social Media Content Creator will lead content strategy and production to enhance brand engagement across key social platforms.
Subscribe to Rise newsletter
🔮
Hi, I'm Risa! Your AI Career Copilot
you, just ask me below!
