VP, Measurement

Job Description:

We are seeking a strategic, data-driven Vice President of Measurement – Media to lead our media effectiveness and measurement practice. This executive role will be responsible for driving measurement strategy across CTV, digital video, linear TV, and cross-platform media, with a strong focus on Brand Lift, Brand Health, Attribution, and Conversion analytics. The ideal candidate will bring a deep understanding of media measurement methodologies, ad effectiveness frameworks, and performance optimization strategies, particularly in the evolving Connected TV ecosystem.

Key Responsibilities:

·       Measurement Strategy & Frameworks

o   Develop and lead a comprehensive media measurement strategy across all paid media channels, with emphasis on CTV, digital, and cross-channel integration.

o   Design and oversee frameworks for Brand Lift, Brand Health Tracking, Sales/Performance Attribution, and Conversion Measurement.

·       CTV & Cross-Media Analytics

o   Build and evolve measurement capabilities for CTV, ensuring alignment with industry standards and platforms (e.g., Nielsen, iSpot, VideoAmp, InnovidXP).

o   Integrate CTV data with digital and linear campaigns to create a unified view of media performance.

·       Attribution & Conversion Modeling

o   Lead the development of robust attribution models (MTA, MMM, incrementality testing) that tie media investments to business outcomes.

o   Collaborate with analytics, tech, and media teams to integrate conversion data sources and apply closed-loop measurement practices.

·       Brand Health & Lift Insights

o   Design and implement methodologies to measure the impact of media on brand perception and intent.

o   Manage relationships with third-party vendors (e.g., Kantar, Dynata, Lucid, Nielsen) to execute brand studies and research.

·       Leadership & Collaboration

o   Lead a high-performing team of media analysts and measurement specialists.

o   Partner cross-functionally with media strategy, performance marketing, research, and finance to ensure data-driven decision-making.

o   Represent measurement strategy to executive leadership and external stakeholders.

·       Innovation & Industry Engagement

o   Stay abreast of evolving measurement standards, privacy regulations, and ad tech solutions.

o   Evaluate and implement new measurement technologies and vendors that enhance effectiveness.

Qualifications:

·       12+ years of experience in media measurement, analytics, or marketing science, with at least 5 years in a leadership capacity.

·       Deep expertise in CTV measurement, attribution modeling, and brand effectiveness research.

·       Strong familiarity with tools and vendors such as Google Ads, The Trade Desk, Nielsen, VideoAmp, Innovid, LiveRamp, Kantar, etc.

·       Proven success in developing and scaling measurement practices across complex media ecosystems.

·       Exceptional analytical thinking, business acumen, and communication skills.

·       Bachelor's degree in Marketing, Statistics, Economics, or a related field; advanced degree preferred.

Additional information

The annual salary range for this position is $196,000 - $316,250. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law. Additionally, this position is eligible for discretionary incentive compensation.

Benefits available with this position include:

• Medical, vision, and dental insurance,

• Life insurance,

• Short-term and long-term disability insurance,

• 401k,

• Flexible paid time off,

• At least 15 paid holidays per year,

• Paid sick and safe leave, and

• Paid parental leave.

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.

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