Retention Marketing Manager

We are Two Circles. We are a Sports & Entertainment Marketing business. We grow audiences and revenues. We do that by knowing fans best. We work with clients to help them understand & influence what their fans are doing – the way fans spend their money, the events that fans attend, the channels fans respond to, the content fans watch and more. And we use the understanding this gives us to help our clients grow. Grow their audiences and grow their revenues - both direct to consumer and business to business revenues. Our platforms and services are trusted by over 900 clients globally, including the English Premier League, Red Bull, UEFA, VISA, the NFL, Nike and Amazon. We are almost 1000 people, based out of 14 offices, and we deliver work for sports and entertainment businesses of all shapes and sizes all over the world. 

We are seeking a data-centric Retention Marketing Manager to lead retention, engagement, and loyalty strategies for several Direct-to-Consumer (D2C) streaming platforms and  fan membership programs. In this role, you will be working across multiple clients, and will be responsible for increasing lifetime value (LTV), reducing churn, and deepening engagement with fans through personalized, timely, and relevant communications.

You’ll be an architect of our post-acquisition journey—designing lifecycle marketing programs across email, SMS, and push to enhance fan loyalty, evolve members’ engagement over time, and activate repeat behaviors like renewals, referrals, and upsells.

You’ll serve as a central point of consulting, strategizing and advising an awesome team of marketing strategists and SMEs who service our many clients.

Key Responsibilities

Retention & Lifecycle Strategy

• Own and evolve the lifecycle marketing strategy across the full spectrum from welcome onboarding, to weekly engagement, churn prevention, upsell, and successful winback.
• Build and deploy automated multi-touch journeys tailored to fan segments, membership tiers, and behavioral triggers.
• Drive value-based comms strategies that reflect key incentives and that pop during the most meaningful milestones (season starts, playoffs, player signings, tournament time).

CRM Execution & Channel Management

• Work alongside a team of marketing strategists to determine the best day-to-day playbook that will be executed across campaign creation, testing, audience segmentation, and reporting.
• Lead multi-channel campaigns across email, SMS, push notifications, and in-app messages.
• Own audience sizing, frequency control, and suppression strategies to balance engagement with user fatigue.

Churn Mitigation & Conversion Tactics

• Identify early signals of disengagement and develop reactivation strategies alongside our product, dev, acquisition marketing, reporting and content teams.
• Ensure proper cart abandonment and membership drop-off campaigns are impactful and optimized across both email and SMS.
• Ideate the best ways to employ loyalty-driving tactics such as referral programs, limited edition merchandise, behind-the-scenes access and experiences, gamified content, early access perks, limited discount windows.

Analytics & Optimization

• Use data in every facet of what you do.  Define retention KPIs (e.g., retention rates, CLTV, churn rates, average revenue per user) and use our reporting dashboards across CRM and site analytics to track performance over time.
• Conduct A/B testing across messaging, timing, and content to optimize engagement and conversions. Creativity is a must for this – if you know how to use both data and creative content and messaging to deliver enhanced relationships with fans, you’ll be a perfect addition to our team.

Requirements

Experience

• 3–5 years managing large-scale projects within D2C retention, lifecycle, or CRM marketing at a D2C organization (ecommerce) or within a D2C media organization (sports and entertainment a plus).
• Experience with loyalty or membership programs—preferably in sports, entertainment, or consumer subscription products.
• Proven success managing personalized, behavior-driven campaigns across multiple channels.
• Experience working cross-functionally with content producers, paid media teams, marketing execs, reporting and insights teams and product developers. Fluency in understanding how fan behaviors can be impacted by optimized journeys is required.

Skills

• Strategic thinker with hands-on execution chops.
• Excellent communicator and collaborator – both written and verbal, and comfort working in a professional, client-facing role.
• Skilled in audience segmentation, campaign automation, and data interpretation.

Tools & Certifications

• Strong baseline knowledge of CRM platforms such as Salesforce Marketing Cloud, Dotdigital, Braze, Klaviyo, or Iterable.
• Proficiency with customer data tools like Segment, CDPs, and analytics platforms like GA4 and Looker.
• Bonus: Salesforce Certified Marketing Cloud Email Specialist, Dotdigital Certified User, or SMS marketing platform experience (e.g., Attentive, Postscript).

Ideal Candidate Attributes

• You are passionate about sports and entertainment, and understand what drives long-term fan loyalty.
• Obsessed with using data to craft the right message at the right time through the right channel.
• You’re able to articulate complex processes and strategies in a way that resonates with specialists and non-specialists alike.
• Creative and collaborative team player with high attention to detail and a love for testing.
• Interest in working with a dynamic, global team of marketing experts.

The range below represents the low and high end of the base salary someone in this role may earn as an employee of Two Circles in the United States. Salaries will vary based on various factors including but not limited to professional and academic experience, training, associated responsibilities, and other business and organizational needs. The range listed is just one component of our total compensation package for employees. Salary decisions are dependent on the circumstances of each hire.

• $70,000-$85,000

OUR COMMITMENT TO EQUALITY

Two Circles is committed to creating a diverse environment and is proud to be an equal opportunities employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

We value and want to have all types of candidates apply for roles at Two Circles. Therefore, we would love for you to fill out the Equality & Diversity Monitoring Form as part of your application. This form does not ask for your name or information that would make you personally identifiable.