Primary Purpose

The Paid Media Campaign Manager will manage and optimize all paid campaigns with the primary focus on driving high quality leads for center enrollments. The ideal candidate will have a deep understanding of paid media trends, algorithms, audience engagement strategies, execution, and analytics to maximize efficiency and drive growth. This role requires a passionate and data driven digital marketer and creative thinker who can drive paid media growth while maintaining our brand voice and values.

This is a hybrid position requiring 3 days a week onsite at our headquarters in Newton, MA.

Bright Horizons is trusted by families and employers around the world for high-quality child care and early education, back-up care, and workplace education. We partner with some of the world’s best companies to provide services that help employees perform their best and support families to thrive both personally and professionally.

Essential Functions/Responsibilities

• Campaign Management: Manage and optimize paid media campaigns across multiple platforms (Google, Meta, etc.) to maximize efficiency and performance. Ability to execute in platform.
• Campaign Optimization: Analyze campaign data, identify trends, and develop actionable insights to improve performance.
• Campaign Tracking: Responsible for trafficking campaign assets and ensuring proper tracking is in place.
• Testing and Innovation: Implement A/B testing to optimize creative, audiences, and customer experience to drive acquisition.
• Partnership: Work closely with agency partners and 3rd party vendors (Google, Meta, etc.) to ensure optimizing campaigns and driving results.
• Industry Research: Perform ongoing competitive and industry analysis to identify latest trends and growth opportunities.

Minimum Qualifications:

• Bachelor's Degree in Marketing, or a related field
• 3-5 years experience in digital or performance marketing

Preferred Qualifications:

• Ability to execute SEM, Paid Social, and Programmatic campaigns across B2C or ecommerce
• Familiarity with and understanding of the broad scope of paid channels like direct mail, email, YouTube, etc.
• Strong analytical skills with proficiency in Google Analytics, Google Ads, Meta Ads
• Excellent project management skills, with the ability to manage multiple projects and deadlines
• Strong understanding of digital marketing best practices specifically across SEM and Paid Social
• Exceptional communication and interpersonal skills, with the ability to work within a team environment
• Agency experience is a plus

Benefits:

Bright Horizons offers the following benefits for this position, subject to applicable eligibility requirements:

• Medical, dental, and vision insurance
• 401(k) retirement plan
• Life insurance
• Long-term and short-term disability insurance

Life at Bright Horizons:

Our people are the heart of our company. Because we’re as committed to our own employees as we are to the children, families, and clients we serve, our collaborative workplaces are designed to grow careers and support personal lives. Come build a brighter future with us.

Bright Horizons provides equal opportunity in all aspects of employment and does not discriminate against any individual on the basis of race, color, religion, sex, age, disability, sexual orientation, veteran status, national origin, genetic information, or any other characteristic protected under federal, state, or local law. Bright Horizons complies with the laws and regulations described in the following federal government resources: Know Your Rights, Family and Medical Leave Act (FMLA) and Employee Polygraph Protection Act (EPPA).

If you require assistance or a reasonable accommodation in completing these application materials or any aspect of the application and hiring process, please contact the recruitment helpdesk at 855-877-6866 or bhrecruit@brighthorizons.com. Determinations on requests for reasonable accommodation will be made on a case-by-case basis.