VP, Growth Marketing
Skills
- Expertise in full-funnel growth marketing strategies across paid and organic channels
- Strong knowledge of AI applications in marketing and data-driven decision making
- Experience with marketing technology stacks including Marketo, Braze, GA4, Amplitude, HubSpot, and analytics platforms
- Ability to manage large budgets focused on optimizing CAC, LTV, and payback periods
- Excellent leadership, communication, and cross-functional collaboration skills
Responsibilities
- Own and scale comprehensive B2B demand generation and growth marketing strategies for enterprise, SMB, and consumer markets
- Design and optimize multi-channel campaigns including paid media, SEO/SEM, content marketing, webinars, events, and ABM
- Lead, mentor, and grow a high-performing growth marketing team promoting innovation and accountability
- Implement robust experimentation frameworks across marketing funnels to improve performance
- Collaborate cross-functionally with Sales, Product, Data, Engineering, and Brand teams to align growth initiatives
- Build and maintain a leading growth technology stack with marketing automation and analytics tools
- Define KPIs, report insights to executives, and influence strategic business decisions
- Manage and optimize marketing budgets to maximize ROI and customer acquisition efficiency
- Drive AI adoption to enhance marketing efficiency and innovation
Education
- Bachelor’s degree required; advanced degree preferred
Benefits
- Equal parental leave up to 20 weeks fully paid
- Mental health services and well-being days
- Mentorship programs for continuous learning
- Comprehensive health coverage including dependents
- Unlimited PTO and paid holidays
- 401(k) retirement plan through Betterment
- Donation matching program up to $500/year
- Weekly office lunches, monthly happy hours, and seasonal social events
Average salary estimate
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