Social Media Manager

Where we work

Udemy is a global company headquartered in San Francisco, with additional U.S. offices in Denver and Austin, and international hubs in Australia, India, Ireland, Mexico, and Türkiye. This is an in-office position, requiring three days a week in the office (Tuesday, Wednesday, Thursday) and flexibility on Mondays and Fridays.

About your skills

• Community engagement & moderation: Experienced in fostering engaged online communities, skilled in moderating conversations, responding to comments/DMs with brand voice, managing feedback loops, and identifying opportunities to deepen relationships with followers.

• Platform expertise & social trends: In-depth knowledge of key social platforms and emerging trends (specifically TikTok and YouTube), with the ability to adapt strategies to fit platform-specific best practices.

• Communication & storytelling: Strong communication and storytelling skills with an eye for detail and design.

• Project management: Possesses strong project management skills, with the ability to prioritize tasks, stay organized, and thrive in a fast-paced, dynamic environment.

• Performance-driven analytical skills: Skilled in tracking, analyzing, and interpreting organic social media metrics to optimize strategies, enhance performance, and deliver data-driven reporting to inform future campaigns.

About this role

• We’re seeking a strategic and dynamic Social Media Manager to lead and grow our presence and community across all social platforms—including Instagram, LinkedIn, Facebook, X, Threads, TikTok, and YouTube—with a strong focus on expanding our newer and revitalized channels, TikTok and YouTube.

• Partnering with the Manager of Organic Social, you’ll help drive a global social media strategy that fuels brand awareness, community engagement, and long-term growth.

• A critical part of this role will be owning and evolving our community engagement strategy — not just with our learners, instructors, and customers, but also with adjacent brands, creators, and users. We're looking for someone who is part strategist, part community-builder: someone who can spot emerging trends, spark meaningful conversations, and create spaces where our audiences feel seen, heard, and inspired to engage.

What you’ll be doing

• Social media strategy & management:

  • Execute a comprehensive, social-first strategy aligned with enterprise goals.

  • Oversee day-to-day operations of key social channels, driving engagement, brand awareness, and growth.

  • Assist in building audience and engagement for newer channels.

  • Monitor and analyze social media metrics to refine strategies and deliver ROI.

• Social media engagement & community management:

  • Develop and implement a comprehensive engagement strategy to foster meaningful interactions with our audience.

  • Monitor and respond to comments, direct messages, and mentions in a timely and brand-appropriate manner.

  • Engage with other brands, industry leaders, and influencers to expand reach and visibility.

  • Utilize social listening tools to track sentiment, gather insights, and proactively address opportunities for engagement.

  • Partner with customer support and other teams to ensure a seamless and positive experience for our community.

• Content creation & oversight:

  • Develop of platform-specific content strategies tailored to audience behaviors with the social team.

  • Ensure all content aligns with brand voice, tone, and guidelines.

  • Manage editorial calendars and oversee creative assets for global campaigns.

• Stakeholder collaboration:

  • Partner with marketing, corporate communications, partnerships, product teams, and more to align social media efforts with broader enterprise objectives.

  • Work with regional teams to localize campaigns and ensure cultural relevance.

  • Serve as the primary point of contact for internal and external stakeholders on social media matters.

What you’ll have

• Experience managing social media for a global enterprise brand.

• Expertise in social media platforms (X, LinkedIn, Facebook, Instagram, TikTok, YouTube) and tools (Sprinklr, Sprout, Hootsuite, etc.).

• Experience with managing and growing TikTok and YouTube.

• Community management experience, specifically on TikTok.

• Excellent copywriting skills, both for short and long-form social media content

• Experience with Canva and working closely with a creative design team.

• Content creation skills, specifically short-form video for Reels, Shorts, and TikTok

• Experience with D2C-tailored content, not limited to memes and other culturally relevant content

Nice to have:

• Experience with B2B content creation that maintains a professional yet approachable tone

• Proven experience managing regional-language social media channels.

• Strong track record in negotiating and managing influencer contracts.

• Experience with managing a social listening program through Sprinklr