Go-to-Market Intelligence Associate

WHO WE ARE 

Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com.

THE ROLE 

The Go-to-Market Intelligence Associate role sits at the intersection of data storytelling, strategic insight development, and marketing activation. This team acts as a consultative partner to internal stakeholders and clients—translating complex data signals into compelling go-to-market intelligence that drives client value, while also supporting automation processes that improve delivery efficiency and adoption of Zeta’s Data Cloud solutions.

This role is best suited for a highly organized, analytical thinker who is eager to learn and thrives in a collaborative, fast-moving environment. While the primary focus is on intelligence support and GTM storytelling, the associate will also gain exposure to automation workflows that power scalable, repeatable insight delivery.

RESPONSIBILITIES

• Deliver actionable insights and data narratives in support of GTM strategies, client briefings, and pre-sales efforts.
• Fulfill data intelligence requests using Zeta tools
• Support cross-functional partners (CRM, ZX, Programmatic) by identifying relevant data and shaping it into clear, client-facing stories.
• Collaborate with automation leads to help refine templates, streamline data pulls, and increase efficiency of recurring deliverables.
• Act as the first line of support for Data Cloud Intelligence-related questions from internal stakeholders.
• Help maintain and manage a centralized request queue to track demand, deadlines, and resourcing.
• Ensure strategic outputs align to client goals and business use cases.

REQUIREMENTS

• General
  • Strong organizational and project management skills; able to juggle multiple tasks and business units simultaneously.
  • Excellent communicator—capable of turning raw data into stories that resonate with both technical and non-technical audiences.
  • Analytical mindset with a creative problem-solving orientation.
  • Flexible and motivated in a high-growth, fast-paced environment.
  • Collaborative team player with a bias toward learning and iteration.
• Technical
  • Proficient in PowerPoint & Excel (including pivot tables, VLOOKUPs, logical formulas).
  • Comfortable analyzing large datasets and applying filters/cleaning methods to interpret the result.
  • Strong writing skills for delivering insight summaries and presentation-ready outputs.

PREFERRED SKILLS

• Experience with Tableau or other data visualization tools.
• Familiarity with email, programmatic, or omnichannel marketing ecosystems.
• Exposure to machine learning concepts or audience modeling is a plus.

BENEFITS & PERKS

• Unlimited PTO
• Excellent medical, dental, and vision coverage
• Employee Equity
• Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!

SALARY RANGE

The salary range for this role is $70,000 - $75,000, depending on location and experience. 

PEOPLE & CULTURE AT ZETA

Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.  

We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here:  https://zetaglobal.com/blog/a-look-into-zetas-ergs/ 

ZETA IN THE NEWS!

https://zetaglobal.com/press/?cat=press-releases 

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