Senior Demand Generation Manager (Fully remote)

Who We Are & What We Do: 

Branching Minds’ mission is to empower all educators to effectively, efficiently, and equitably support the holistic needs of their students; and to create a path to academic and personal success for every learner. Already supporting over 2,000,000 students across 250+ districts from close to 40 states, our vision is to be the most impactful national K12 school district solution for achieving high-fidelity MTSS/RTI; consistently demonstrating our ability to save teachers' planning/documenting time, improve outcomes of our students, and eliminate achievement gaps.

As a startup, we don’t have to play by the rules of traditional organizations. We get to be innovative in the solutions we develop for our partners and the way we conduct our business for ourselves. Branching Minds is also a Benefit corporation. We get to prioritize our mission > profit, and the means of getting there is just as important as the ends. We err towards self-management, transparency, collaboration, initiative, and giving a damn.

If using innovation to reimagine education in service of equity energizes you -- join our team!

The Calling:

The Senior Demand Generation Manager is a strategic leader on the marketing team, responsible for developing and executing high-impact campaigns that drive engagement, accelerate the buyer’s journey, and grow pipeline. This person understands Branching Minds’ offerings deeply—how they align with the needs of key personas and markets—and uses that insight to build campaigns that convert. 

You will work closely with Sales, Product, and Marketing leadership to uncover growth opportunities and turn them into targeted multichannel campaigns, including ABM and email, designed to influence decision-making and generate quality leads. This role manages the Events Marketing Manager and Digital Marketing Manager, ensuring all demand efforts are aligned, efficient, and brand-consistent. Using a library of rich thought leadership content and connecting with subject matter experts, the Senior Demand Generation Manager creates marketing strategies that inform and compel. They partner with the Vice President of Marketing and team leads across the company to evaluate KPIs, monitor channel performance, and make data-driven decisions to continually optimize campaign effectiveness. The right person for this role is both a strategic thinker and savvy with marketing execution, with a strong grasp of demand generation best practices and innovations in marketing.

What You Will Achieve:

• Collaborate effectively with cross-functional teams to strategize top-priority marketing campaigns for lead generation, conversion, and engagement to drive new business, cross-sell, and renewal.
• Define campaign tactics, audience segments, A/B tests, and create integrated marketing campaigns to deliver pipeline creation targets.
• Facilitate national and regional campaign launches across lead generation and nurturing efforts, including paid channels, organic web, events, email automation, and account-based marketing.
• Assist with digital marketing deployment, including emails, paid search, paid ads, landing page creation, web page content/SEO enhancements, etc.
• Work hand-in-hand with the content team to align efforts and strengthen impact.
• Analyze performance metrics to optimize and improve results continuously.
• Manage the Events Marketing Manager and Digital Marketing Manager roles and collaborate closely with team leads across the company, especially Sales and Customer Success.
• Manage marketing contractor, vendor, trade media, and agency relationships and initiatives to expand marketing capacity and effectiveness.
• Ensure consistent messaging and branding across all marketing channels and campaigns.
• Manage marketing spend against budget with event and digital marketing team members.
• Stay updated with the latest marketing trends, tools, and best practices.
• Collaborate with the Revenue Operations Manager to ensure accurate tracking, reporting, and analysis of campaign performance and ROI.
• Identify and explore new marketing opportunities and channels to expand reach and drive growth.

Why We Want You:

• Minimum 5-7 years of experience in lead generation or integrated campaign management.
• Minimum 2 years of experience managing teams.
• Experience in digital marketing, including emails and email automation, Account-Based Marketing, website optimization, paid ads, paid social, A/B testing, and content marketing.
• Proven track record of developing and executing successful growth marketing strategies that drive business.
• Expertise in marketing analytics and data-driven decision-making.
• Experience with HubSpot or other CRM tools to manage, develop, and track marketing activities.
• Excellent communication, presentation, and interpersonal skills.
• Leadership experience and the ability to work with cross-functional teams.
• Excellent time management and organizational skills.
• Experience managing marketing agency partnerships.

Lucky Us If You:

• Have a background in K-12 education and MTSS
• Have experience using Hubspot
• Familiarity with educational technology platforms, tools, and products 
• Have great design skills (Canva or Adobe suite) and can create visual web content

Interview Process:

If we are a match, you can expect a total of 4 steps in the interview process after the initial application:

• 60-minute video interview with VP, Marketing
• 30-minute video interview with Chief of Staff
• 45-minute panel interview with the Marketing team
• 45-minute panel interview with close collaborator team

What We Offer You:

• Check out our Benefits & Perks
• Fully remote!
• An awesome, cross-disciplinary, mission-driven team solving meaningful problems that improves the lives of educators and students.
• Base annual compensation for this role is $110,000 - $135,000 based on experience and expertise as well as geographic location.

Studies show that women, communities of color, and historically underrepresented individuals tend to hesitate applying for jobs unless they meet all listed qualifications. At Branching Minds, we prioritize cultivating a diverse, inclusive, and supportive culture. Therefore, if you're passionate about the role but your previous experience doesn't perfectly align with every qualification in the job description, we still urge you to apply. You may be a strong fit for this position or other opportunities within our organization.

In Our Own Words, We Are...

Independent, Relaxed, Ownership, Flexibility, Always Learning, Casual, Adaptable, “Best Idea Wins,” Passionate, Dedicated, Very Capable/Competent, Efficient, Communicative, Welcoming, Caring, Scrappy, Friendly, Co-operative, Agile, Supportive, Principle-Driven, Respectful, Practical, Attentive, Funny, Self-Motivated, Silly Parrots.

Our Commitment to Diversity, Equity & Inclusion

At Branching Minds, a diverse, inclusive, and equitable workplace is one where everyone, regardless of their gender, race, ethnicity, national origin, age, sexual orientation or identity, education, professional and life experiences, disabilities, and abilities; feels valued and respected. We are proud to be an equal-opportunity employer that is committed to continuing to create a diverse, inclusive, and equitable environment.

Our Commitment to People with Disabilities

Branching Minds is committed to disability inclusion, and to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or accommodation due to a disability, you may contact us at [email protected]

E-Verify

Branching Minds participates in the E-Verify program, which is an internet-based system operated by the Department of Homeland Security (DHS) in partnership with the Social Security Administration (SSA). E-Verify electronically verifies the employment eligibility of newly hired employees by comparing information entered by the employer on the Form I-9, Employment Eligibility Verification, against records available to DHS and SSA to confirm employment eligibility. Please click the following links to learn more: E-Verify Participation; Right to Work

We are proud to be Great Place To Work® Certified™.