Senior Product Marketing Manager - job 1 of 2
Skills
- Strong proficiency in audience insights, market and competitive analysis.
- Develop segmentation, targeting, positioning, and messaging frameworks.
- Experience in acquisition and engagement marketing plan development and product launches.
- Strong analytical and strategic thinking abilities.
- Effective cross-functional team leadership and collaboration skills.
Responsibilities
- Develop go-to-market (GTM) strategies and launch plans to increase member adoption and business growth.
- Analyze market, customer, and competitive data to identify opportunities for growth.
- Collaborate with growth marketing, product, brand, and creative teams to execute GTM plans.
- Influence product strategy and roadmap through partnership with product and research teams.
- Drive cross-functional collaboration and inspire action using data-driven insights.
Education
- Bachelor’s degree (BA/BS) required.
- MBA highly preferred.
Benefits
- Medical and dental coverage.
- Retirement plan.
- Commuter benefits.
- Wellness perks.
- Paid time off including vacation, sick leave, baby bonding, and cultural observance.
- Educational perks.
- Paid gift week in December.
Average salary estimate
If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.
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