Coordinator, Demand Generation
At Compass, our mission is to help everyone find their place in the world. Founded in 2012, we’re revolutionizing the real estate industry with our end-to-end platform that empowers residential real estate agents to deliver exceptional service to seller and buyer clients.
The Demand Generation Coordinator plays a critical operational role in managing the full funnel of inbound demand generation (DG) leads. The ideal candidate is detail-oriented, highly responsive, and comfortable using technology to scale communications and streamline manual tasks. This role serves as the connective tissue between demand generation and sales - owning the day-to-day execution of campaign follow-through and ensuring no high-value lead is left behind.
Please note: this role is 100% in-office.
Key Responsibilities
- Monitor and follow up on all inbound leads from Demand Gen campaigns (website, eGuides, webinars, paid ads, etc.)
- Manually verify agent GCI and market eligibility using Power BI (AIC)
- Tag and route leads within Salesforce, including Qualified, Nurture, or Disqualified statuses
- Build, QA, and deploy Groove sequences for post-campaign outreach
- Coordinate with Sales team to ensure timely handoff of hot leads
- Assist with AI tool implementation and content support (e.g., draft sales email templates, talk tracks, and conversational prompts for AI bots)
- Maintain funnel hygiene and follow-up visibility in Groove, HubSpot + Salesforce
- Identify gaps in handoff or CRM management and recommend improvements
Required Qualifications
- 1–3 years of experience in demand generation, marketing operations, or B2B sales support
- Salesforce, HubSpot, or Groove experience strongly preferred
- Excellent communication, organizational, and project management skills
- Highly responsive and comfortable in a fast-paced, cross-functional environment
- Savvy with AI tools (e.g., ChatGPT, Gemini, etc.) and capable of developing content prompts and sales messaging for automation
- Strong analytical instincts; able to monitor patterns in lead flow and performance
The pay range for this position is a base pay of $25 - $28 hourly; however, base pay offered may vary depending on job-related knowledge, skills, and experience. Bonuses and restricted stock units may be provided as part of the compensation package, in addition to a full range of benefits. Base pay is based on market location. Minimum wage for the position will always be met.
Perks that You Need to Know About:
Participation in our incentive programs (which may include eligible cash, equity, or commissions). Plus paid vacation, holidays, sick time, parental leave, and recharge leave; medical, tele-health, dental and vision benefits; 401(k) plan; flexible spending accounts (FSAs); commuter program; life and disability insurance; Maven (a support system for new parents); Carrot (fertility benefits); UrbanSitter (caregiver referral network); Employee Assistance Program; and pet insurance.
Average salary estimate
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