Technical Product Marketing Manager, Competitive
Skills
- Strong expertise in competitive intelligence and market analysis
- Experience with product marketing, product management, or solutions engineering
- Technical proficiency in analyzing and evaluating technical products
- Excellent analytical, written, and verbal communication skills
- Ability to synthesize complex data into actionable insights
- Collaboration and cross-functional communication skills
- Content development for marketing and sales enablement
Responsibilities
- Identify and segment top competitors, maintaining a detailed intelligence repository.
- Conduct hands-on evaluations of competitive products and analyze pricing and sales tactics.
- Provide rapid analysis on competitor announcements and market changes.
- Monitor industry trends and emerging competitive threats.
- Collaborate with product management, sales, marketing, and executives to communicate insights and develop competitive strategies.
- Create and deliver training and enablement materials such as battlecards and competitive playbooks.
- Partner with Product Management to influence product roadmap based on competitive insights.
- Craft compelling messaging, positioning documents, and marketing materials articulating the value proposition.
Education
- Bachelor's degree preferred
Benefits
- Flexible PTO for work-life balance
- Company-wide 'Instabreak Fridays' providing additional days off
- Comprehensive medical, dental, and vision insurance coverage
- 401(k) plan with company matching
- Parental leave and fertility benefits
- Mental health support via covered therapy sessions
- Wellness stipend for fitness and wellness expenses
- Lunch credit when working onsite
Average salary estimate
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Founded in 2015, Instabase's mission is to advance the state of the art by building tools that will help people and organizations solve important problems, make discoveries, and create new breakthroughs.
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