Marketing Manager - Demand Generation

About Avante:

Avante is located in Seattle, WA, with an in-office culture requiring 4 days per week on-site. We're on a mission to transform how self-funded employers manage their benefits and HR operations. Our AI-powered SaaS platform helps employers shift from reactive firefighting to strategic planning, while providing employees with the guidance they need to truly understand and maximize their benefits.

Employee benefits represent the second-largest expense for most businesses, yet the landscape is fragmented, complex, and difficult to navigate. Avante unifies fragmented benefits data and provides AI-driven insights that help employers control costs while delivering an exceptional employee experience.

Role Overview:

We're seeking a results-driven Marketing Manager to own our demand generation efforts targeting self-funded employers and benefits decision-makers. In this critical role, you'll develop and execute programs that build pipeline, generate qualified leads, and support our revenue goals. This position offers significant growth opportunity and hands-on experience across multiple marketing channels in a fast-paced startup environment where you'll help communicate the value of AI-driven benefits intelligence.

• Design and execute multi-channel demand generation campaigns that drive qualified leads from self-funded employers and HR/benefits decision-makers
• Build and optimize digital marketing programs across paid search, social, email, and content syndication with messaging that simplifies complex benefits concepts
• Develop and manage account-based marketing (ABM) initiatives targeting enterprise prospects in our key industry segments
• Create and implement lead nurturing workflows that educate prospects on AI-powered benefits optimization
• Develop compelling assets that showcase our platform's ability to transform reactive benefits management into strategic planning
• Manage marketing automation platform and CRM integration to ensure proper lead tracking and attribution across complex B2B sales cycles
• Analyze campaign performance metrics and continuously optimize programs to improve ROI 
• Support event marketing strategy, including webinars, virtual events, and HR/benefits industry conferences
• Monitor marketing KPIs and prepare reports on campaign effectiveness with actionable insights
• Stay current on B2B SaaS and HR-tech demand generation best practices, always questioning conventional approaches
• Collaborate closely with sales to understand pipeline needs and align marketing activities to support complex enterprise deals

• 4+ years of B2B marketing experience with focus on demand generation or pipeline marketing
• Experience executing digital marketing campaigns across multiple channels, preferably in HR-tech, benefits, or enterprise SaaS
• Familiarity with marketing automation platforms (HubSpot, Marketo, etc.) and CRM systems
• Understanding of lead generation, qualification, and nurturing processes for complex B2B sales cycles
• Data-driven approach with ability to measure and report on marketing campaign performance
• Basic knowledge of SEO/SEM, email marketing, and content marketing principles
• Strong project management and organizational skills with ability to navigate ambiguity
• Excellent written and verbal communication abilities, with talent for making complex topics accessible
• Collaborative mindset and ability to work cross-functionally in a fast-moving startup environment
• Experience marketing to HR/benefits decision-makers or C-suite executives preferred
• Understanding of employee benefits landscape or willingness to quickly learn is a plus
• B2B SaaS experience strongly preferred
• Bachelor's degree in Marketing, Business, Communications or equivalent experience

• Results-oriented with relentless focus on measurable pipeline impact and continuous improvement
• Adaptable and thrives in our changing startup environment, approaching challenges with resilience and positivity
• Creative problem-solver who can work with limited resources while maintaining high standards
• Natural owner who takes initiative beyond job descriptions and focuses on business outcomes, not just activities
• Curious innovator who questions "how it's always been done" and brings fresh thinking to demand generation
• Eager to learn and grow in a dynamic marketing role while contributing to meaningful impact in the benefits industry

• Competitive salary based on experience
• Equity in a high-growth startup transforming a $1.3 trillion industry
• Comprehensive benefits package including medical, dental, and vision
• Opportunity for rapid professional growth and increased responsibility in a well-funded startup
• Collaborative work environment with brilliant teammates tackling complex problems
• Work with cutting-edge technology including Generative AI and advanced data analytics

Our Company Values

At Avante, our culture is defined by four core values:

Beat Yesterday: We're relentlessly committed to improvement, challenging ourselves to exceed our previous best and redefine what's possible. Every day is a fresh opportunity to innovate, grow, and push boundaries.

Embrace Type 2 Fun: We acknowledge that startup life is challenging, but deeply rewarding. We approach difficult moments with resilience, positivity, and empathy for our teammates, finding meaning and even joy in the climb.

Act Like an Owner: We take initiative beyond job descriptions, solving problems rather than just pointing them out. We navigate ambiguity by focusing on broader business goals and hold ourselves accountable with kindness and candor. Our commitment extends beyond shipping code—we own outcomes.

Stay Hungry, Stay Curious: We reject "that's how it's always been done" thinking in favor of radical innovation. We approach our mission with humility and endless curiosity, believing we can create meaningful impact. We ask the questions others are only thinking.