Head of Marketing – Avante

Avante is an early-stage AI SaaS startup based in Seattle, WA, with an in-office culture (4 days per week on-site). We’re on a mission to transform how self-funded employers manage their benefits and HR operations, shifting them from reactive firefighting to proactive, data-driven planning.

In the U.S., employers spend over $1.3 trillion annually on healthcare, making it their second-largest business expense after payroll. Yet the system remains fragmented, opaque, and inefficient, costing companies billions in unnecessary claims, underutilized programs, and employee dissatisfaction. Avante addresses this head-on by unifying disjointed benefits data, layering in AI, and delivering personalized, actionable insights to both employers and employees.

We’re well-funded with backing from leading venture and strategic investors, and our platform is already in use by several innovative employers who are seeing real, measurable value—from cost containment and better vendor oversight to improved employee experience and engagement.At Avante, we believe the future of benefits is intelligent, employee-centric, and outcome-driven—and we’re building the operating system to power that future.

Role Overview

We are seeking an experienced B2B SaaS marketing leader (8+ years) to define, own, and build Avante’s marketing function from the ground up. This Head of Marketing role is a new leadership position and offers the opportunity to join Avante’s executive team, working directly with the founders to shape our go-to-market strategy.

You will craft and execute a comprehensive marketing strategy that drives pipeline generation, customer acquisition, and brand development—in alignment with our mission and revenue goals.In the short term, this is a hands-on, “player-coach” role. You’ll lead by doing: executing high-impact campaigns, launching new initiatives, and working closely with sales to build early traction. Over time, you’ll hire, mentor, and lead a team, transitioning from day-to-day execution into a true strategic leadership role.

This is a rare opportunity to build a high-impact marketing function from zero to one—while shaping the trajectory of a company redefining how benefits are delivered and experienced.

• Strategic Marketing Leadership: Develop and own the marketing strategy—from positioning and messaging to campaign planning and budget allocation—in close partnership with founders and sales leadership.
• Demand Generation & Pipeline Growth: Build a robust demand generation engine through digital, content, events, and ABM tactics. Drive lead generation and pipeline creation, continuously measuring and optimizing for revenue impact.
• Hands-On Execution (Player-Coach): In the near term, roll up your sleeves and lead execution across core channels—content, paid, email, SEO, product marketing, and more. Balance strategic thinking with tactical ownership.
• Brand & Product Messaging: Shape and evolve Avante’s brand story. Craft messaging that resonates with HR and benefits leaders, clearly communicating our value proposition and differentiation in a crowded space.
• Cross-Functional Collaboration: Work closely with Sales, Product, and Customer Success to align messaging, launch new features, and equip go-to-market teams with content, tools, and insights.
• Marketing Ops & Analytics: Define KPIs and build systems for measuring performance across the funnel. Track what’s working, iterate on what’s not, and manage marketing spend to maximize ROI.
• Team Development: As the company scales, build and lead a high-performing marketing team. Identify skill gaps, recruit talent, and foster a culture of creativity, performance, and ownership.

• 8+ years in B2B SaaS marketing, with a proven track record in demand generation, pipeline growth, and revenue impact.
• Experience in early-stage startups or high-growth environments; comfortable with ambiguity and building from scratch.
• Deep expertise in multi-channel marketing (digital, content, ABM, SEO, social, email, events).
• Proven ability to craft positioning and messaging that resonates with technical and business buyers alike.
• Strong data orientation—able to define metrics, interpret trends, and make decisions that drive business outcomes.
• Excellent communication skills with a knack for storytelling and translating technical solutions into real-world value.
• Demonstrated leadership ability, with experience mentoring or managing others, even if informally.
• Passion for Avante’s mission and a desire to make a real-world impact on how healthcare is accessed and experienced.
• Must be based in or willing to relocate to Seattle. In-person collaboration is core to our culture (4 days/week on-site).

• Ownership from Day One: You’ll be the architect of Avante’s marketing strategy, voice, and execution. This is a greenfield opportunity to define how a company goes to market—your fingerprints will be all over our growth story.
• Executive Seat at the Table: As part of the leadership team, you’ll have direct influence on strategic decisions across the company—from product to partnerships to customer success.
• Real-World Impact: We’re tackling a massive and broken system that affects every employer and employee in the U.S. Your work will help make healthcare more understandable, equitable, and effective.
• Top-Tier Backing & Momentum: Avante is well-capitalized, with investment from respected VCs and strategic healthcare leaders. We already have paying customers, and our product is delivering real value in the market.
• Growth Potential: Join at the inflection point. You’ll have the chance to scale a team, own your domain, and grow with the company as we accelerate.
• Collaborative, Mission-Driven Culture: We’re small, scrappy, and obsessed with solving big problems together. We believe in kind candor, high standards, and deep trust.