Marketing Operations Analyst

San Francisco, CA

About You
You love to tackle problems and build solutions. When intrigued by an idea, you focus your energy and dedicate your mind to learn everything you can about it, quickly! Then, you figure out how to apply what you’ve learned to the issue at hand and propel it forward. Facing big challenges head on inspires you. You chart the process and you own the outcome. You love helping people. You enjoy sharing knowledge and get energized by smart people navigating complicated problems together. Reaching milestones motivates you. You believe quick iteration and immediate customer feedback are keys to developing disruptive software. You’re an early riser. And, you're ready for your next adventure.

About Us

We are on a simple, yet daring mission: revolutionize the modern procurement software industry, and, dare we say… make it delightful. Delightful procurement.

Founded in 2022, Levelpath is a mobile-first platform that’s powered by AI. We believe in software that’s thoughtfully engineered to solve problems and drive progress. The opportunity is huge, as the procurement market today is $11.5 billion and it’s growing quickly. Our founding team has a track record of building successful companies, and we’re backed by visionary Silicon Valley venture capital firms. We’re focused on delivering delightful user experiences to all stakeholders. Our vision is to future-proof our customers’ procurement function, and make enterprises of any size faster, safer, and more transparent.

Pathfinders Wanted - Join Us!

We’re hiring a Marketing Operations Analyst to deepen our understanding of what drives performance and where we can improve. You’ll work closely with our Marketing, Sales, and Revenue Operations teams to make sure our decisions are informed by data and focused on growth.

You’ll look at things like campaign results, funnel insights, and the quality of incoming leads - then help us interpret those patterns to guide our next steps. Your work will support the team in making thoughtful, practical choices as we scale.

If you’re passionate about working with data, solving practical problems, and being part of a collaborative, fast-moving team - we’d love to meet you.

This is a full time role based out of our San Francisco Headquarters.

What you’ll do at Levelpath:

• Build and maintain dashboards and reports to track marketing KPIs in HubSpot.

• Analyze campaign performance (email, paid, organic, partner, events) and deliver actionable insights to increase conversion and ROI.

• Own lead lifecycle reporting from first touch to closed-won, including attribution models and velocity tracking.

• Collaborate with RevOps and Sales to optimize handoff processes, lead scoring, and pipeline forecasting.

• Run A/B tests and help define experimentation frameworks across content, messaging, and channels.

• Partner with the demand generation team to segment audiences and refine targeting strategies.

• Assist with marketing events, including list uploads, event-sourced lead tracking, and cleanup.

• Maintain data quality within HubSpot, including lead field integrity, deduplication, and enrichment workflows.
  

We’d love to hear from you if you have:

• 3+ years of hands-on experience as a Revenue Operations or Marketing Operations Analyst in a B2B startup or high-growth SaaS company.

• Proven expertise in HubSpot, including workflows, custom reporting, attribution, and lifecycle management.

• Excellent analytical skills - fluency in Excel/Sheets, Google Analytics, and ideally SQL or BI tools like Looker or Tableau.

• Demonstrated understanding of marketing funnel dynamics and SaaS sales cycles.

• Experience working cross-functionally with GTM and RevOps teams.

• A track record of navigating ambiguity and creating clarity in a fast-changing environment.

• Proven experience taking ownership, solving messy problems, and working autonomously.

While not required, it’s an added plus if you have:

• Exposure to Salesforce, 6sense, or ZoomInfo.

• Familiarity with account-based marketing strategies.

• Prior involvement in transitioning marketing analytics tools or integrating new systems.

Benefits

• 100% Medical, dental, and vision insurance

• Flexible PTO, Parental Leave, Sick Leave

• Competitive compensation and equity package

• 401k

• Commuter benefits

• In-office snacks and Friday team lunches

• Team-driven happy hours and celebrations

The estimated annual base cash salary for this role is $130,000 - $150,000 USD.

Levelpath is committed to equal treatment and opportunity in all aspects of recruitment, selection, and employment. We work hard to evaluate all employees and job applicants consistently, without regard to race, color, religion, gender, national origin, age, disability, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in our workplace.