Director, Paid Marketing

Overview

SPANX isn’t your average company. We revolutionized an industry by challenging the status quo and putting the customer first. You might know the story: our founder, Sara Blakely, who needed the right thing as a base layer to feel 100% in white pants, so she cut the legs off a pair of tights and Spanx was born. The spark of that origin is the fuel for our future. We grew up in shapewear. But we’ve graduated. For 25 years (yep, we're old enough to rent a car now), we've been experimenting, innovating, and occasionally banging our heads against the drawing board. And we will never stop obsessing about what women who are out there doing their thing deserve. Because we are those women. And we’re honored to create on behalf of us all.

We make elevated essentials with confidence built in. Essentials for layering underneath or wearing out loud, for “just-between-us” and “where'd you get that?” For everything you've got planned (and don't). Because what you put on can change how you show up. And if its' not working for you, it's got no place in your closet. Or on your body. Creating items that’ll make you feel great is a matter of the heart—and the lab. In every Spanx product is technology we design and build to highlight, complement, and form your look, just the way you like it. SPANX design and technology help make sure what you see in the mirror reflects that feeling of feeling your best (you know the feeling?). We are a high-growth, innovative and ambitious company and we are embarking on an exciting trajectory of both digital and international expansion. 

About the role
As the Director, Paid Marketing you will lead and execute marketing strategies focused on driving customer acquisition and growth at Spanx. In this role, you will develop data-driven marketing campaigns, work with cross-functional teams, and collaborate with Product, Digital, and Creative teams to optimize and streamline our marketing efforts. You will analyze market trends and implement effective strategies to increase revenue by reaching high-value prospects. You will also manage performance metrics and ensure all initiatives are aligned with overall business goals and objectives.

This role is based in our NYC headquarters, requires weekly in-office work Tuesday-Thursday, and reports to our Vice President, Growth & Performance Marketing.

The annual base salary for this position ranges from $150,000 to $175,000. Actual salary will vary based on a candidate's location, qualifications, skills, and experience.

You’ll love it because you will…

Develop data-driven acquisition strategies: 

• Utilize an analytical mindset and leverage data to drive informed decision-making 

• Map strategies back to business goals to ensure alignment with company objectives 

• Build and maintain a structured learning agenda to support continuous improvement and growth 

• Influence cross-functional teams (XFN) to drive collaborative solutions and successful execution 

Bridge measurement & performance: 

• Proactively provide insights and perspectives to address challenges and improve outcomes 

• Continuously monitor and assess progress against set goals to ensure objectives are being met. 

• Demonstrate a deep understanding of measurement methodologies and effectively manage an analyst to ensure accurate and actionable results. 

We require...

• 10+ years of relevant performance marketing experience, with influencer/affiliate experience preferred 
• Deep understanding of automation and machine learning and the levers that will increase efficiency, personalization, and ROI across the paid marketing ecosystem 
• Comprehension of multiple measurement approaches, including multi-touch attribution models, incrementality testing and media mix modeling 
• Strong collaboration with analytics and data science teams to design, implement, and validate measurement frameworks 
• Experience building and maintaining a structured learning agenda to test hypotheses, validate media impact, and scale successful tactics 
• Expert-level understanding of Meta Ads Manager and/or Google Ads, with a proven track record of driving efficient customer acquisition 
• Understanding of how to use creative as a performance lever, especially creative diversification 
• Leads and mentors a high-performing team of channel specialists, analysts, and external partners; empowers the team by fostering a culture of accountability, experimentation, and continuous improvement across paid media execution 
• Leading & Deciding: Takes responsibility for actions, projects and people; takes initiative and works under own direction; initiates and generates activity and introduces change into work processes. 
• Analyzing & Interpreting: Writes convincingly, clearly, succinctly and correctly; applies specialist and detailed technical expertise; uses technology to achieve work objectives; develops job knowledge and expertise; analyzes numerical data and all other sources of information, to break them into component parts. 
• Creating Interdependence: Promotes higher level of collaboration within their teams and drive higher levels of performance in their teams by empowering their teams to problem solve and make decisions autonomously; insists members work out their problems together rather than provide easy solutions; trusts others’ wisdom in making independent decisions. 
• Enterprising & Performing: Accepts and tackles demanding goals with enthusiasm; works hard and puts in longer hours when necessary; identifies business opportunities for the organization; maintains awareness of developments in the organizational structure and politics.

Spanx is proud of our continued Progressive People Practices…

• Company Healthcare Plan: $0.00 out of pocket (Employee only benefit)
  Fertility testing and treatment are included in Spanx’s medical plans, even without the diagnosis of infertility. 
• Parental Leave Policy: Primary caregiver receives 16 weeks AND will have the option to work a half-time schedule (20 hours per week) for up to four additional weeks with full-time (40 hours per week) pay.
• Mental Health Days:10 days
• 401K: Matched up to 4% with immediate vesting.
• PTO & Company Holidays: PLUS two full weeks of companywide closures (one in the Spring; one between Christmas and NYE)
• Flex Friday: Year-round half-day Fridays!

All your information will be kept confidential according to EEO guidelines.