Senior Director of Financial Services Solution Marketing
Skills
- Deep knowledge of financial services industry and B2B SaaS marketing.
- Proven expertise in solution marketing and GTM strategy development.
- Strong collaboration and cross-functional leadership abilities.
- Data-driven mindset with ability to measure and optimize marketing performance.
- Excellent project management and multitasking skills.
- Exceptional storytelling and communication skills.
Responsibilities
- Develop positioning, messaging, and go-to-market (GTM) strategies for financial services solutions.
- Conduct market research and competitive analysis to inform marketing and product strategies.
- Create audience-centric marketing campaigns tailored by personas, industries, and market segments.
- Collaborate cross-functionally with Product, Sales, Customer Success, and Marketing teams.
- Oversee creation of sales tools and content including demos, webinars, blogs, and collateral.
- Drive sales enablement and support upsell, cross-sell, and renewal efforts with customer marketing.
- Champion customer needs to influence product strategy and product marketing alignment.
- Lead demand generation and pipeline acceleration initiatives.
Education
- Bachelor’s degree required; relevant fields include Marketing, Business, or related.
- Advanced degree preferred but not required.
Benefits
- Competitive base salary with performance-based bonus and equity.
- Comprehensive benefits package.
- Remote work flexibility.
- Inclusive and equal opportunity work environment.
Average salary estimate
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