Manager I, Consumer Omni-Channel Analytics

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn. 

Key Responsibilities

• Responsible for omnichannel analytics supporting the growing roadmap of consumer capabilities, designing & conducting analytics to optimize an integrated customer experience across media channels;
• Provide analytic support & data-driven guidance for optimizing marketing tactics across multiple therapeutics & brands, with limited supervision directly or via vendors;
• Design test-&-learn strategies for A/B & multivariate/statistical tests across digital channels to identify causal impact & iteratively improve media performance through key learnings;
• Utilize consumer-level data to build advanced analytics models, including media lift measurement, multi-touch attribution, & audience quality, to optimize marketing tactics, formulate strategy, & provide tactical investment recommendations;
• Collaborate with internal & external partners to build digital analytics dashboards & deliver key insights across the US product portfolio.

Education & Experience

Must possess a Bachelor’s degree or foreign academic equivalent in Mathematics, Economics, Engineering, or a highly related field of study & 5 years of work experience conducting Data Analytics.

Of the work experience required, must have:

• 5 years (i) executing data automations, creating custom views, & writing complex queries in SQL, & (ii) developing & designing dashboards using at least 1 of Qlik, Tableau, or Power BI,

• 4 years performing (i) Marketing Analytics, & (ii) Omni-Channel Measurement & Optimization,

• 3 years interpreting & developing business insights using either Adobe Analytics or Google Analytics web analytics tool,

• 2 years (i) working in a matrix environment supporting business stakeholders, & (ii) programming in R or Python.

Experience may be gained concurrently.

Onsite position, (3 days office/2 days WFH eligible).

Salary Range: $151,417.84 - $202,500.00 per year

Apply online at https://careers.abbvie.com/en or send resume to [email protected]. Refer to Req ID: REF41429A. 

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We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.  This job is eligible to participate in our short-term and long-term incentive programs.

AbbVie is committed to operating with integrity, driving innovation, transforming lives, serving our community, and embracing diversity and inclusion. It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community.  Equal Opportunity Employer/Veterans/Disabled. 

US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:

https://www.abbvie.com/join-us/reasonable-accommodations.html