Audience Development Analyst

Company And Culture

Created in 2002 by Marc Eckō, Complex is a leading global youth entertainment network showcasing the evolution of major pop culture categories, including streetwear and style, music, sneakers, and sports. Complex is a juggernaut in the content and culture space, delivering unprecedented global reach.

Complex is the world’s definitive cultural commerce, content, and experiential platform. We have created an all-new operating system built for the next generation, seamlessly integrating discovery, inspiration, community, and shopping. The company represents an expansion of the original vision with a deep understanding of convergence culture and its impact on contemporary society.

Whether through video, long-form editorial, or social content, Complex tells stories that engage dynamic conversation with our communities. Our internet-breaking cover stories document the heroes of culture and take them to the next level through product collaboration and shoppability.

Complex has become experts in creating immersive environments at our IRL experiences and cultural events. ComplexCon is our flagship festival bringing together the world’s most influential brands and artists for an unforgettable weekend of style, sneakers, art, design, food, music, inspiration and more. 

Join us to help redefine the way people shop, while building a global marketplace that moves at the speed of culture. Complex is committed to building a high performing team that is passionate about what they do and the communities we serve.

Everyone at Complex truly believes in the company and its mission; it’s a requirement for working here. There is synergy within the teams that make Complex what it is, a well-oiled machine. Employees are at the forefront of the company's success because every one of us is given the opportunity to provide suggestions, feedback, and direction.

Why Were Hiring

We are seeking a data-driven Audience Development Analyst to join our Complex Analytics team to help optimize our content and commerce performance across digital platforms. This role will focus on synthesizing analytics from Google Analytics, social platforms (Instagram, Facebook, Twitter/X, TikTok), and video platforms (YouTube, JW Player) to identify actionable insights and growth opportunities. You should have a solid understanding of SEO/GEO and knowledge of how AI platforms (Chat GPT/Gemini/Perplexity etc) crawl and rank content. You will leverage your knowledge of SQL to model datasets in DBT to build and analyze dashboards in Tableau. You will work cross-functionally with editorial, social, and e-commerce teams to translate analytics into clear recommendations that grow audience engagement, improve conversion, and align with broader brand goals.

• Bachelor’s Degree in Business or related field2–4 years of experience in a digital media, publishing, or e-commerce setting with a focus on audience development or digital analytics
• Fluency in Google Analytics (GA4), social analytics tools (e.g., Meta Business Suite, TikTok Analytics, Twitter Analytics), and video insights (e.g., YouTube Studio, JW Player)
• Strong SQL skills; familiarity with data visualization tools like Tableau, Looker Studio or similar

• Understanding of editorial content workflows, social content strategy, and commerce performance metrics (CTR, CVR, AOV, etc.)
• Experience working cross-functionally with creative and technical teams; excellent communication and presentation skills
• Ability to translate raw data into actionable insights that influence creative decisions
• Passion for youth culture, digital media trends, and the intersection of content and commerce

• Analyze traffic, engagement, and conversion metrics across Google Analytics (GA4), social channels, and video platforms to assess content performance and funnel efficiency
• Build data models in DBT using SQL from raw data pipelines coming from respective analytics platforms
• Design dashboards and recurring reports in Tableau that track KPIs such as session volume, clickthrough rate, bounce rate, referral mix, social/video engagement, and e-commerce conversion
• Interpret social and video data from native platforms (Meta Insights, TikTok Analytics, YouTube Studio, JW Player) to evaluate trends, posting performance, and audience behavior
• Evaluate content and commerce tactics and strategies, identifying what drives traffic and revenue across editorial, social-first, and video-led initiatives
• Make strategic recommendations to editorial, social, and e-commerce teams based on data (e.g., optimal posting times, high-performing formats, underleveraged channels)
• Contribute to A/B testing and experimentation, helping define hypotheses, metrics, and learnings that inform content or platform strategies
• Collaborate with cross-functional stakeholders (product, audience, commerce) to improve traffic quality and increase conversion from high-intent audiences
• Stay current on platform algorithm changes and emerging performance trends across relevant digital ecosystems.

• Best in class health, dental, and vision insurance
• Healthcare FSA 
• Dependent Care FSA 
• Commuter Benefits FSA 
• Short-term/long-term disability and life insurance
• Paid Parental leave
• 401k with 4% match
• Pet Insurance
• Legal and Identity Theft Plans
• Vacation time and sick days

We're an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

The above statements cover what are generally believed to be principal and essential functions of the job. Specific circumstances may allow or require some incumbents assigned to the job to perform a different combination of duties.

Complex participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.