Fast Facts

Wonderschool is seeking a Senior Product Marketing Manager to enhance communication and positioning of their AI-powered software designed for government childcare support. This role involves creating targeted messaging and materials to help agencies understand the value of the platform while conducting industry research and supporting sales efforts.

Responsibilities: Key responsibilities include developing clear positioning and messaging for the product, creating sales collateral, supporting RFP responses, researching agency needs, and updating marketing materials.

Skills: Strong writing and positioning skills, familiarity with public sector procurement, experience in B2B or government environments, and ability to translate strategy into effective messaging are essential.

Qualifications: Ideal candidates should have experience in management consulting or fast-paced enterprise environments, with knowledge of financial or data-heavy products preferred.

Location: Hybrid in San Francisco, California, United States, with some travel required to support sales efforts.

Compensation: $165000 / Annually

Wonderschool builds AI-powered software for governments to better support childcare providers. Our platform helps agencies run subsidy programs, resource portals, capacity planning tools, and more—backed by real-time data and decision-making AI. We currently operate solutions like the Florida Child Care Finder and are rolling out 20+ modules across agencies nationwide.

We’re seeking a product marketer to help explain what we do, tell our story clearly, and make it easy for buyers to understand our value. You’ll craft positioning, messaging, and collateral that help governments understand how our SaaS platform works and why it’s better than incumbents. You’ll dig into competitor materials, research procurement processes, and support sales conversations with sharp, strategic content. You’ll also support the team in building responses to RFPs and formal proposals. You’ll report directly to the CEO until a Head of Marketing is hired.

Ideal candidates have experience in management consulting, design firms, or fast-moving enterprise teams—comfortable juggling competing deadlines, acting fast on incomplete data, and pushing for clarity under pressure. Backgrounds involving financial, data, or enterprise software are strongly preferred.

You will:

• Develop positioning and messaging that explains our platform clearly
• Create proposals, decks, and outbound sales collateral
• Write budget narratives and justification language for buyers
• Support RFP responses in partnership with the broader team
• Research agency needs, buying behavior, and competitors
• Travel to support agency pitches and sales efforts
• Update website and pitch materials with clarity and urgency

You have:

• Strong writing and positioning skills under pressure
• Excellent taste and ability to translate strategy into messaging
• Experience in consulting, agency, or competitive B2B/Gov environments
• Familiarity with public sector procurement and SaaS positioning
• Experience with financial, enterprise, or data-heavy products
• Comfortable working with CIOs, CTOs, and agency execs
• Detail-oriented, fast-moving, and organized
• Comfortable working some weekends and being in-office 3–5 days/week

Base salary starts at $165K+, bonus and equity included on top and negotiable competitive levels depending on appropriate leveling you are coming in with. We’re open to the right package for the right person.