Performance Marketing Specialist (Skincare Brand: Alpha-H)
Ready to Redefine the Future of Skincare?
We’re on a mission to empower skin confidence—and we want you to be part of it!
At Alpha-H, we're not just about skincare—we're about transforming routines into rituals. As pioneers in acid-based, science-backed skincare, we craft products that deliver clinical results at home. With over 27 years of expertise, our award-winning formulas, including the iconic Liquid Gold™ Exfoliating Treatment, have set new standards in the industry.
Headquartered on Australia's Gold Coast, we blend clinical sophistication with the purity of Australian botanicals to address a full spectrum of skin concerns and we've grown into a globally recognized skincare brand, known for our award-winning formulations - trusted by professionals, loved by consumers, and driven by purpose.
As we continue to expand into new markets and push boundaries in the beauty industry, we’re looking for passionate individuals who are ready to grow, innovate, and make a real impact.
Position Overview
We’re on the hunt for a proactive and data-savvy Performance Marketing Specialist to take charge of our paid media campaigns across various platforms, including online marketplaces, with a focus primarily on Australia, UK, and US. If you love diving into data, setting up campaigns, and crafting strategies to drive growth, this role is perfect for you! We’re looking for someone who’s quick to spot challenges and even quicker to come up with smart, actionable solutions to boost performance.
What You'll Do
- Develop and execute full-funnel paid media strategies across Meta (Facebook/Instagram), Google, and TikTok (nice to have) with a focus on customer acquisition and ROI.
- Manage performance marketing budgets with a strong emphasis on efficiency, scalability, and performance optimization.
- Lead campaign planning and execution for priority markets: Australia (primary), followed by the UK and the USA.
- Analyze campaign performance across channels, generate actionable insights, and optimize based on key KPIs (ROAS, CPA, LTV, etc.).
- A/B test creatives, audiences, and placements to continuously improve campaign effectiveness.
- Collaborate closely with Brand, CRM, D2C, and Creative teams to ensure aligned messaging, cohesive customer journeys, and campaign success.
- Stay up to date on emerging media trends, algorithm changes, and industry benchmarks to keep Alpha-H competitive in the digital space.
- Prepare monthly reports and performance summaries to share with leadership and key stakeholders.
Who We’re Looking For
- 3–5 years of experience in a similar role, ideally in D2C ecommerce or beauty/wellness industries.
- Strong hands-on experience managing campaigns across Meta Ads Manager, Google Ads, and ideally TikTok Ads.
- Proven track record of managing multi-market campaigns with measurable impact.
- Proficient in data analysis using tools like Google Analytics, Looker Studio, or similar platforms.
- Highly collaborative, able to work cross-functionally and communicate effectively with various teams.
- Results-driven with strong attention to detail and organizational skills.
- Passionate about skincare and digital growth marketing.
Why Join Us
At Alpha-H, we are more than a skincare brand; we are a community dedicated to empowering individuals through innovative, clinically proven products. As the Performance Marketing Specialist, you will be instrumental in scaling Alpha-H’s digital presence and revenue through paid social and search campaigns.
- Innovative Culture: Work with a brand that’s redefining skincare standards through scientific innovation.
- Global Reach: Help shape the growth of Alpha-H across international markets.
- Stable and Flexible Working Environment: Full-time remote work to support work-life balance.
- Be part of a forward-thinking company dedicated to health and wellness.
- Engage in pioneering projects that push the boundaries of innovation.
- Opportunities for professional growth and development.
- Holiday Entitlement
#LI-SHA
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