Lead and oversee the development of a robust insights ecosystem, leveraging advanced analytics and market research to understand customer needs, behaviors, and expectations
Define and execute a comprehensive strategy for Global Insights and Customer Experience that supports the organization’s supply chain and business objectives
Design and oversee initiatives to improve the customer journey within the supply chain, focusing on speed, accuracy, and transparency
Ensure alignment between supply chain processes and customer expectations, addressing pain points and fostering seamless engagement
Utilize data-driven decision-making to identify opportunities for improving customer satisfaction and operational excellence
Identify trends that shape the future of how consumers experience the company’s products and services
Actively analyze market trends, customer needs, and competitive landscape to identify opportunities for the company’s future offerings
Partner with GTS (Global Technology Solutions) teams to implement and optimize tools and platforms for real-time data analysis and performance tracking
Partner with VSP Enterprise Marketing teams to deliver initiatives driven by data insights, enhancing customer experiences, and driving revenue growth through tailored marketing campaigns and digital strategies
Lead cross-functional teams to drive innovation, ensuring the supply chain is responsive to market demands and customer feedback
Lead global marketing initiatives driven by data insights, enhancing customer experiences, and driving revenue growth through tailored marketing campaigns and digital strategies
Lead initiatives to integrate customer service into the overall marketing strategy, ensuring a seamless and data-informed customer experience across all touchpoints
Oversee the development and optimization of selling platforms, including mobile apps and e-commerce solutions, ensuring they are data-driven, user-friendly, and aligned with the overall marketing and sales strategy
Define and track KPIs for all data and marketing-related initiatives, reporting regularly to senior leadership on project progress, marketing impact, and technology performance
Job Specifications
Typically has the following skills or abilities:
Bachelor’s Degree in Business, Supply Chain Management, Data Analytics or related field, or equivalent experience
10+ years of experience with clear progression to senior leadership/ management roles, leading and motivating cross-functional interdisciplinary teams to achieve strategic goals.
Demonstrated strong comprehensive management, leadership, and executive skills
Working knowledge of database systems and data modeling principles, ensuring secure and optimized data storage
Proficiency with business intelligence (BI) platforms (e.g., Power BI, Tableau) to create real-time dashboards and visualizations
Strong background in statistical analysis and data science principles (e.g., machine learning, predictive modeling) using tools such as Python or R.
Experience with Customer Relationship Management (CRM) systems (e.g., Salesforce, Microsoft Dynamics) to track and manage customer interactions
Awareness of AI-driven technologies (e.g., natural language processing, computer vision) to further enhance insights and improve customer experiences
Excellent verbal and written communication skills. Ability to present complex concepts clearly and effectively to various stakeholders
Prior experience analyzing and applying a broad organizational and business perspective to identify and maintain focus on key drivers of organizational performance to maintain product viability within the market
Strong understanding of market trends/needs, business requirements and balance them successfully
Ability to lead, mentor and develop a talented team of high-performing individuals in a fast-paced environment directly and successfully
Demonstrated analytic and strategic problem-solving skills
Clean credit history as reported by credit report
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VSP Vision is an equal opportunity employer and gives consideration for employment to qualified applicants without regard to age, gender, race, color, religion, sex, national origin, disability or protected veteran status. We maintain a drug-free workplace and perform pre-employment substance abuse testing.
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