Sr. Influencer Marketing Associate

Job Description

General Summary:

The Sr. Influencer Marketing Associate will be responsible for scouting new influencers, managing product shipments, and content creation.

Major Responsibilities:

• Builds and maintains talent contact database
• Researches and identifies key influencers/creators that align with the overall brand positioning & ecommerce goals and ensure a diverse pool of creators
• Outreaches to potential influencers weekly to engage on a gifting or paid basis 
• Maintains product inventory and fulfills product send-outs to influencers
• Monitors social for influencer mentions & tags
• Monitors social for trending topics that could drive ecommerce sales
• Ideates & creates turnkey content for use in paid and owned channels (TikTok, Instagram, Facebook, Email, etc.) based on product trends,
• Develops and assembles monthly and weekly reports including partnership recaps, campaign summaries/learnings; opportunity to present and share ideas with wider team
• Helps create and organize internal documents including influencer media kits, media briefs, talent rosters, rate sheets, etc.
• Serves as the first round of review for all inbound influencer/creators applications
• Occasional administrative duties including managing team meetings, compiling and circulating meeting notes
• Support the rest of the influencer team with additional tasks whenever needed

Requirements:

• Bachelor's degree required
• 3+ years experience in influencer marketing or social media
• Expert understanding of Excel (advanced reporting), PC Skills, including MS Office, and MS Outlook, and Social Media, including Instagram and TikTok
• Excellent communication skills, both written and oral
• Ability to see effects of decision prior to implementing
• Passionate about fashion, social media, & pop culture
• Able to prioritize work effectively while juggling multiple tasks
• Highly motivated to grow and learn
• Flexibility to adapt to changing business needs, dealing with ambiguity
• Previous retail and/or ecommerce experience preferred

The expected base salary for this position ranges from $70,000 - $80,000. Ranges are based on various factors such as relevant skillset, training, years of experience related to the current job description, education, and our organizational structure. In addition to the base salary, Steve Madden offers a competitive benefits package that includes health and dental insurance, life insurance, disability insurance, 401K, paid holidays, a generous paid time-off policy, and career opportunities within a dynamic team.

Full Time/Part-Time