Account Based Marketing Manager
At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at—all from Day One.
Job Description
The Account Based Marketing (ABM) Strategy Manager is a strategic marketer responsible for designing and executing high-impact, data-driven ABM programs that drive pipeline growth and deepen client relationships across U.S. Bank’s Corporate and Institutional segments. This role blends strategic thinking with hands-on execution, leveraging insights, technology, and cross-functional collaboration to deliver personalized, multi-channel experiences that engage key accounts.
Key Responsibilities
Strategic program design: architect and lead integrated ABM strategies aligned to business priorities, leveraging first- and third-party data to define Ideal Customer Profiles (ICPs), Total Addressable Market (TAM), and buying committees.
Campaign development & execution: build and manage omni-channel campaigns tailored to account needs and personas across the funnel. Align internal stakeholders and manage execution from concept to optimization.
Data-driven optimization: apply a test-and-learn mindset to continuously refine campaigns using performance analytics and stakeholder feedback.
Cross-functional collaboration: partner with sales, analytics, product, and marketing operations to ensure alignment and integration across the customer journey. Act as a strategic advisor to sales on account engagement.
ABX leadership: champion the evolution from ABM to Account-Based Experience (ABX), orchestrating marketing and sales engagement across prospect and customer lifecycles to deliver coordinated, high-value experiences.
Technology: leverage experience with B2B marketing and sales technology to build and deliver personalized, trigger-based experiences. Use data to communicate business impact to partners across marketing, sales and adjacent organizations.
Basic Qualifications
Bachelor's degree, or equivalent work experience
Six or more years of related experience in marketing and marketing strategy with proven ability to deliver results
Preferred Skills/Experience
6+ years of experience in B2B marketing, with at least 3 years in ABM or strategic marketing roles.
Proven success in designing and executing ABM programs that drive measurable business outcomes.
Strong understanding of ABX principles, lifecycle marketing, and sales alignment.
Proficiency in marketing automation, CRM, and ABM platforms (e.g., Marketo, Salesforce, Demandbase).
Excellent communication, stakeholder management, and project leadership skills.
Analytical mindset with the ability to translate data into actionable insights
Tag: INDMO
*This role offers a hybrid/flexible schedule, which means there's an in-office expectation of 3 or more days per week and the flexibility to work outside the office location for the other days.
If there’s anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants.
Benefits:
Our approach to benefits and total rewards considers our team members’ whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following (some may vary based on role, location or hours):
Healthcare (medical, dental, vision)
Basic term and optional term life insurance
Short-term and long-term disability
Pregnancy disability and parental leave
401(k) and employer-funded retirement plan
Paid vacation (from two to five weeks depending on salary grade and tenure)
Up to 11 paid holiday opportunities
Adoption assistance
Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
U.S. Bank is an equal opportunity employer. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, and other factors protected under applicable law.
E-Verify
U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services. Learn more about the E-Verify program.
The salary range reflects figures based on the primary location, which is listed first. The actual range for the role may differ based on the location of the role. In addition to salary, U.S. Bank offers a comprehensive benefits package, including incentive and recognition programs, equity stock purchase 401(k) contribution and pension (all benefits are subject to eligibility requirements). Pay Range: $105,400.00 - $124,000.00 - $136,400.00U.S. Bank will consider qualified applicants with arrest or conviction records for employment. U.S. Bank conducts background checks consistent with applicable local laws, including the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act as well as the San Francisco Fair Chance Ordinance. U.S. Bank is subject to, and conducts background checks consistent with the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA). In addition, certain positions may also be subject to the requirements of FINRA, NMLS registration, Reg Z, Reg G, OFAC, the NFA, the FCPA, the Bank Secrecy Act, the SAFE Act, and/or federal guidelines applicable to an agreement, such as those related to ethics, safety, or operational procedures.
Applicants must be able to comply with U.S. Bank policies and procedures including the Code of Ethics and Business Conduct and related workplace conduct and safety policies.
Posting may be closed earlier due to high volume of applicants.
Average salary estimate
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U.S. Bancorp, with approximately 70,000 employees and $601 billion in assets as of September 30, 2022, is the parent company of U.S. Bank National Association. The Minneapolis-based company serves millions of customers locally, nationally and glob...
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