Product Marketing Manager – B2C Solutions (Overleaf & Writefull)
Product Marketing Manager – B2C Solutions (Overleaf & Writefull)
Department: Marketing
Employment Type: Full Time
Location: USA, East Coast (Home based)
Description
We are Digital Science and we are advancing the research ecosystem.
We’re looking for a dynamic, inquisitive, and experienced Product Marketing Manager to lead B2C and B2C2B product marketing for our Overleaf and Writefull solutions. In this role, you’ll develop and execute go-to-market strategies, craft compelling positioning and messaging, enable sales efforts and support teams, and drive user adoption and engagement across our global user base.
We’re especially interested in candidates who are excited to leverage and experiment with AI—both in how we position our products and how we work. Whether it’s integrating AI capabilities into messaging, experimenting with AI-driven tools to enhance content and campaigns, or identifying new AI-related opportunities in the market, you’ll play a key role in shaping how we innovate in this space.
You’ll work cross-functionally with Marketing, Product, Customer, and Sales teams to ensure our products are clearly positioned, effectively communicated, and consistently supported in the market.
Please be aware that we may close this position early if we receive a high volume of applications, so we encourage you to apply promptly.
What you’ll be doing
- Plan and execute effective go-to-market (GTM) strategies for product launches and key feature releases.
- Define product positioning and messaging that resonates with researchers, students, and individual users.
- Conduct competitive analysis and market research to inform messaging and differentiation.
- Collaborate with Segment Marketing, Performance Marketing, and Customer teams to ensure alignment across all touchpoints.
- Create compelling product marketing content including blog posts, case studies, videos, product pages, and in-app messaging.
- Oversee the performance of in-app messaging to improve app engagement and value communication.
- Work with internal teams and agencies to produce collateral and content to support the buyer journey.
- Experiment with AI-enabled tools and platforms to streamline content development and identify opportunities for innovation.
- Partner with Product, Performance Marketing, Sales, and Customer teams to create and deliver coordinated campaigns and create effective product storytelling.
- Enable Sales and Customer teams with product-focused materials such as battlecards, playbooks, and presentations.
- Keep internal teams informed of product launches and positioning through clear communications and launch briefings.
- Conduct customer and competitor research to inform product strategy and campaign focus.
- Working with RevOps and Product, track and report on key marketing metrics to optimize future initiatives.
- Stay up to date with industry trends and customer needs to identify opportunities for growth.
What you’ll bring to the role
- A strategic thinker who’s also hands-on, curious, and driven to get things done.
- Excited by the potential of AI and eager to explore how it can be applied in product marketing.
- Able to juggle multiple priorities and adapt in a fast-paced environment.
- An excellent communicator, both written and verbal, with strong attention to detail.
- Collaborative and comfortable working across teams and functions
- 5+ years of product marketing experience, ideally in B2C, B2C2B, and SaaS environments.
- Demonstrated success in developing go-to-market strategies and delivering customer-focused messaging.
- Experience with customer research, campaign planning, and sales enablement.
- Strong organizational and time-management skills.
- Fluent in English with excellent writing skills.
Living our Values
We're an equal opportunity employer. All applicants will be considered for employment without attention to race, colour, religion, age, sex, sexual orientation, gender identity, national origin, veteran or disability status.
Average salary estimate
If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.
NBCUniversal is looking for a creative leader to drive the film marketing strategies for Peacock, their streaming service.
At CDW, the Senior Brand Manager leads partner program strategies and sales initiatives to drive growth for top-tier technology brands.
Join EBR Systems, Inc. as a Product Marketing Manager and lead groundbreaking product launches in the medical device sector.
Shape and lead MagicSchool's content and communications strategy to amplify its AI-driven educational impact for K–12 audiences.
Join us as a Social Media Manager for flexible part-time work managing vibrant brand communications across different platforms.
Lead Oura’s retail media strategy with a focus on Amazon Ads to drive engagement and sales growth.
Join Plots as a Marketing Intern and help foster real-life connections through innovative social media campaigns.
Become an integral part of Total Expert as a Content Coordinator, managing customer content projects in a dynamic and collaborative environment.
Join Luminance as a Marketing Executive and drive impactful marketing strategies in the AI domain.
Join Beckman Coulter as a Sr. Marketing Manager to shape strategic marketing efforts in the clinical diagnostics space.
As the Director of Middle Eastern Marketing at Wynn Resorts, you'll play a key role in developing and managing customer relationships with a focus on Middle Eastern cultures.
Join Columbia Sportswear as the Sr. Director of Growth Marketing, leading innovative strategies for brand growth and consumer engagement.
Join Turnkey as a Senior Product Marketing Manager and help shape the future of crypto products through impactful storytelling and strategic market positioning.
Subscribe to Rise newsletter
🔮
Hi, I'm Risa! Your AI Career Copilot
you, just ask me below!
