Head of Audience Growth

Description

About USA Volleyball

Would you like to work in the Olympic & Paralympic movement with one of the most successful organizations serving one of the fastest growing and exciting sports in the world? USA Volleyball (USAV) is the national governing body for beach, indoor, sitting, snow, and para-beach volleyball in the United States with over 400,000 members, responsible for selecting the Olympic & Paralympic volleyball teams. USA Volleyball also supports a network of regional associations, youth and junior programs, national championships, coaching and officials training, grassroots development, and the SafeSport initiative. Visit www.usavolleyball.org for more.

USAV is an equal opportunity employer committed to increasing the diversity of its community. We do not discriminate on the basis of race, color, national origin, gender, age, religion, gender identity or expression, disability, or sexual orientation in our programs and activities or our employment practices. To learn more about USAV’s diversity, equity, and inclusion efforts, please visit our DEI page at: https://usavolleyball.org/dei/.

Job Description

USA Volleyball is on a mission to grow the game, build lifelong volleyball fans, and elevate the player and fan experience. We are seeking a strategic and data-driven Head of Audience Development to lead the evolution of how we engage with our growing community — from players and families to fans and partners.
 

The Head of Audience Growth is a regular full-time position reporting to the Chief Commercial Officer. The role will be responsible for designing and executing a comprehensive audience growth and retention strategy rooted in data, technology, and lifecycle engagement. This role will also lead the organization’s audience development and initiatives across marketing technology, CRM, personalization, loyalty programs, fan/member experience, and retention. The ideal candidate brings a strong mix of strategic vision, technical fluency, and operational excellence, with a proven ability to drive measurable impact at scale. 

This position may work from Colorado Springs, CO or Anaheim, CA. There is potential to operate remotely pending the extent of experience and qualifications of the successful candidate. 

Requirements

 Audience Strategy & Growth

· Develop and implement a holistic audience segmentation strategy across USA Volleyball’s ecosystem: youth, grassroots, parents, fans, collegiate players, coaches, and alumni.

· Design and optimize cross-channel lifecycle marketing programs to drive awareness, acquisition, engagement, and retention across all key segments, utilizing email, SMS, push notifications, and in-app messaging.

· Partner cross-functionally (Events, National Teams, Beach/Grass, Development, etc.) to map user journeys and identify key growth opportunities.

MarTech Ownership & Optimization

· Own the strategic direction and performance of the marketing technology stack, including the customer data platform (CDP), email/CRM tools, and audience analytics systems.

· Develop strategy to gather valuable first-party data to enhance customer engagement and drive personalization through data-driven marketing strategies. Manage and optimize mobile app push notifications, ensuring they align with audience interests and lifecycle stages for timely, personalized communication.

· Partner with Tech team to integrate sources into the CDP to create a unified customer view.

· Partner with Tech team and external vendors to ensure robust data integration, privacy compliance, data integrity (including SafeSport), and system scalability. 

· Drive the adoption of personalization, automation, and real-time engagement capabilities. 

Loyalty & Membership Innovation

· Lead the development of a scalable loyalty and fan program designed to deepen emotional connection and drive participation, increasing revenue and lifetime value. 

· Define tiered offerings and benefits based on audience needs and behaviors, and continuously evolve the program based on performance data and KPIs. Programs must resonate with different audiences, from U12 players to lifelong fans.

· Collaborate with cross-functional partners to operationalize and promote the program across all channels and events.

Performance Reporting & Insights

· Partner with Tech team to establish dashboards and reporting mechanisms to track audience growth, segmentation health, and marketing performance. 

· Translate data and insights into actionable strategies that improve audience outcomes and contribute to organizational KPIs. 

· Drive a test-and-learn culture focused on continuous optimization and innovation. 

Other Tools/Skills

· Experience with tag management systems (e.g., Google Tag Manager).

· Comfort working with BI and dashboarding tools (e.g., Looker, Tableau, Power BI).

· Knowledge of schema design (especially for mobile and web user behavior).

Qualifications:

· 10+ years of progressive experience in marketing, audience development, or growth strategy roles — preferably within sports, media, entertainment, or youth-focused organizations.

· Deep expertise in lifecycle marketing, marketing technology, CRM platforms, and customer data strategy. 

· Proven success in developing segmentation frameworks and audience growth strategies for complex organizations or multi-stakeholder environments. 

· Experience launching and scaling loyalty or membership programs with measurable engagement or revenue impact. 

· Experience in utilizing SMS, push notifications, and other real-time messaging tools to enhance customer engagement and lifecycle marketing.

· Strong analytical and storytelling skills with the ability to synthesize data into executive-level insights. 

· Excellent collaboration, project management and communication skills, with a track record of cross-functional leadership and stakeholder influence.

· Creative, strategic thinker with a passion for volleyball, youth sports, and the Olympic movement.

· Experience launching loyalty experiences.

· Knowledge of SafeSport, youth data privacy, COPPA, GDPR CCPA/CPRA.

· Familiarity with volleyball communities — indoor, beach, or grass.

· Must be able to successfully pass a USAV background screening (prior to hire date).

· Must complete SafeSport training within 2 weeks of hire date and keep current (requirement for continued employment).

Salary:  $120,000 - $140,000

Benefits: 

USAV also offers a comprehensive benefits package to all full-time employees to include:

· Paid Time Off (employees in the first 5-year mark will accrue 8 hours each pay period up to a maximum of 17 days)

· Up to 15.5 paid holidays per year

· 403(b) retirement plan (currently matching up to 8%)

· Health Benefits (medical, dental, vision) No monthly premiums are deducted for employee only health benefit. An opt-out rebate is provided for employees waiving USAV medical coverage should they already have coverage with a qualified group health plan

· Paid Parental leave

· Robust EAP and wellness program

· Employer paid life insurance

· Active DEI, Social and Wellness Committees

Benefits may be modified or discontinued from time to time at the company’s discretion as permitted by law

Applications accepted online only. Phone calls not accepted. Applications must be received by no later than Monday, June 23, 2025. Please ensure your cover letter addresses your interest in USAV and the position.