Senior Marketing Manager, Growth
Skills
- Proven experience leading growth marketing initiatives with data-driven focus.
- Strong knowledge of mobile user behavior and mobile app acquisition strategies.
- Ability to analyze data and consumer insights to inform marketing and product decisions.
- Proficiency in creating creative briefs and providing constructive creative feedback.
- Collaborative cross-functional teamwork skills.
- Familiarity with cutting-edge tools including generative AI for marketing optimization.
Responsibilities
- Lead end-to-end growth marketing strategy for acquisition, upsell, and churn reduction across product platforms.
- Collaborate with product, media, creative, analytics, and strategy teams to define success metrics and optimize performance.
- Act as mobile acquisition subject matter expert influencing app development roadmaps.
- Mine performance data and conduct consumer analysis to improve mobile acquisition strategies.
- Design and implement tests across marketing and product touchpoints to improve conversion rates.
- Advocate for marketing’s impact on business goals and model company values and culture.
Education
- Bachelor’s degree preferred or equivalent experience.
Benefits
- Hybrid work model with flexible remote days.
- Commitment to diversity, equity, and inclusion.
- Supportive culture modeling company values of journalistic independence and truth.
- Legal accommodations and fair chance hiring practices.
Average salary estimate
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