Associate Manager, Downstream Marketing, CMF
As an Associate Manager of Downstream Marketing on Stryker’s CMF team, you will help bring impactful surgical innovations to life by driving product adoption, sales enablement, and customer engagement strategies. In this role, you will collaborate cross-functionally to support product launches, empower our sales force, and deliver marketing programs that shape how surgeons experience our technologies in the operating room. You will play a critical role in driving marketing strategies within the product commercialization space, ensuring seamless market execution and long-term success. Additionally, you will contribute to the development of our annual marketing plans, manage key supplier relationships, and support the growth and development of team talent within a dynamic, mission-driven environment.
What You Will Do
- Lead the execution of downstream marketing strategies to support product launches, drive commercial growth, and reinforce brand positioning in the CMF space
- Partner cross-functionally to build and execute commercialization plans that reflect deep market understanding and drive strong adoption in the field
- Support and enable sales through the development of field tools, training resources, and campaigns that highlight product value and clinical impact
- Manage relationships with external vendors and suppliers to ensure timely delivery of high-quality marketing materials and event assets
- Identify and act on emerging customer needs to refine programs, tools, and messaging that enhance customer experience and business performance
- Coach and develop team members, providing guidance on market dynamics, competitor positioning, and execution of strategic initiatives
- Drive segmentation, targeting, and campaign effectiveness through data-driven insights and market analytics
- Develop and manage budgets and forecasts aligned to strategic objectives and commercial goals
WHAT YOU NEED:
Required
- Bachelor’s degree
- 6+ years of work experience
Preferred
- Previous experience developing and mentoring team members to grow talent and drive results
- Prior experience supporting product commercialization efforts, including launch planning, field execution, and cross-functional coordination
- Prior marketing experience in the medical device or healthcare industry
Average salary estimate
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