Marketing and Engagement Manager

Celebrating 50 years of excellence, New York Psychotherapy and Counseling Center (NYPCC) has been at the forefront of mental health and wellness; assisting children, families, and individuals with behavioral and emotional challenges at our five locations throughout the city.  

NYPCC is the leading pioneer of community mental health services, serving over 15,000 clients per month.  We run and operate the largest clinic in the State of New York and pride ourselves on innovation and “caring for the community” by providing in-person and telehealth services for our clients, while offering an unsurpassable and competitive compensation structure and benefits package to our team of dedicated employees. 

NYPCC is certified by Mental Health America as a Platinum Bell Seal organization, the highest certification possible. NYPCC is proud of our ongoing commitment to employee mental health and well-being. 

Why Work at NYPCC:

• We Pay Down Your Student Loans!
• Medical, Dental, and Vision Insurance is Paid for by NYPCC 100%
• Paid Time Off and Company Paid Holidays
• 403B Retirement Plan with Match!
• Amazing Workplace Culture
• NYPCC Health and Wellness Events

The Marketing & Engagement Manager plays a key role in shaping and executing NYPCC’s brand and communications strategy. This position supports cross-functional teams throughout the agency—ensuring consistent messaging, impactful outreach, and a vibrant internal culture. From leading digital campaigns to coordinating in-person events, this individual brings creativity, organization, and strategic thinking to every aspect of their work.

Responsibilities:

Marketing & Brand Strategy

• Develop and implement marketing and brand strategies aligned with annual organizational goals and initiatives.
• Create and distribute a variety of marketing materials—including print, email, social media content, and event collateral—to support teams across the agency (e.g., Community Outreach, HR/Recruitment).

Digital Platforms & Content Management

• Oversee website maintenance and content updates using WordPress and various plugins.
• Manage and optimize digital tools and platforms such as Google Analytics, Eventbrite, Salesforce, Mailchimp, Canva, Adobe Creative Suite, and Hootsuite.
• Develop and maintain an engaging online presence across social platforms (Facebook, Instagram, LinkedIn).
• Research and create compelling multimedia content including videos, graphics, and marketing materials.

Leadership & Team Management

• Supervise and support a dynamic team including the Events and Marketing Coordinator, Marketing Assistant, and Community Engagement Specialists.

Cross-Department Collaboration

• Partner with the Community Outreach team to manage Salesforce communications, referral processes, audience segmentation, and communication best practices.
• Assist the Director of Administration and Marketing on social media initiatives, content planning, and campaign execution.
• Collaborate with various agency-wide departments such as, but not limited to, HR/Recruitment and Office Management to ensure company events and special projects are executed efficiently.

Event Planning & Staff Engagement

• Lead planning, coordination, and execution of staff events and culture-building initiatives.
• Manage logistics and provide on-site support for events, including real-time content creation and social media coverage.
• Coordinate and analyze staff surveys and culture touchpoints to improve internal engagement.
• Oversee event/project budgets and ensure timely, efficient execution.

Internal Communications

• Manage and organize SharePoint content, including NYPCC’s internal website, The Link, to ensure staff have access to timely and relevant information.
• Oversee the creation and roll-out of the quarterly company newsletter.

Additional Duties

• Monitor and respond to social media engagement and trends, providing recommendations and ideas for growth.
• Handle other duties and special projects as assigned by leadership.

• Bachelor’s in communications, marketing or another related field; or High school diploma (or equivalent) and at least 3 years of management experience
• Knowledge in social media channels such as Facebook, Twitter, Instagram, LinkedIn, etc.
• Experience with Canva, Adobe, Hootsuite, and WordPress are required
• Salesforce experience is a plus!
• Event planning and management experience is highly preferred
• Experience with brand promotion through the press and public media is a plus!
• Demonstrated leadership and a strong interest in communications/marketing/branding, etc.
• Interest and passion for working in the non-profit field
• Ability to take initiative and be proactive
• Works well under pressure/short deadlines
• Strong organizational skills with the ability to tackle competing priorities
• Strong verbal and written communication skills
• Excellent Interpersonal skills
• Strong/demonstrated proficiency in MS Office Suite and Google Suite
• Experience creating custom content for social media is required

MUST BE ABLE AND WILLING TO TRAVEL TO OUR CLINIC SITES AS NEEDED. LOCATIONS INCLUDE:

• East New York
• Bushwick
• The Bronx
• Jackson Heights

All your information will be kept confidential according to EEO guidelines.

Please note this position is Hybrid (3 days in office and 2 days remote)

Salary: $100,000 - $120,000 per year

Compensation will commensurate with experience and qualifications.