MARKETING SPECIALIST - LATIN AMERICAN ADVERTISING

Overview

About Seminole Hard Rock Hotel & Casino Hollywood

Seminole Hard Rock Hotel & Casino Hollywood is the flagship casino resort of Hard Rock International, owned by the Seminole Tribe of Florida. This world-renowned entertainment, gaming and hospitality destination unveiled a $1.5 billion expansion on Oct. 24, 2019.  New offerings include 638 upscale guestrooms in the first-ever Guitar Hotel, 168 luxury guestrooms and unique swim-up suites in the adjacent Oasis Tower at Seminole Hard Rock Hotel & Casino Hollywood, and 465 newly redesigned guestrooms in Hard Rock Hotel for a combined room count of 1,271 throughout the resort. Additional  amenities include the lush, “Bora Bora” style lagoon with private cabanas and butler service; a 42,000 square-foot Rock Spa® & Salon; a 13.5-acre recreational water experience for swimming, kayaking and paddle boarding; 19 dining outlets and 20 bars and lounges; an expansive gaming floor with 3,100 slots, 195 table games and a 45-table poker room; 120,000 square feet of premier meeting and convention space including a 38,000 square-foot, carpeted exhibition hall; and a 26,000 square-foot retail promenade. The highly anticipated Hard Rock Live entertainment venue with a 7,000-person capacity, will showcase A-list entertainers, comedy acts, Broadway performances, sporting events and live broadcast productions. The integrated resort is located on 87 acres of the Hollywood Seminole Reservation along State Road 7 (U.S. Highway 441), and is 10 minutes from Fort Lauderdale/Hollywood International Airport and 30 minutes from downtown Miami and Miami International Airport. For more information, visit us online at www.seminolehardrockhollywood.com, call 800-937-0010 or follow us: Facebook: SeminoleHardRockHollywood, Twitter: @HardRockHolly, Instagram: @HardRockHolly.

Benefits & Perks:

We offer rockin' benefits that include Medical, Dental, Vision & Life Insurances, 401K, Paid time off, Annual Bonus Opportunity & much more! Please visit http://www.gotoworkhappy.com/benefits to see our full list of benefits! 

Responsibilities

Under the direction of the Advertising Manager, the incumbent is responsible for assisting and providing support in planning and implementing of LATAM marketing initiatives. This Specialist will need to understand the diverse cultures, languages, and markets within the LATAM Market in South Florida and tailor marketing campaigns effectively in both English and Spanish.

Duties and Responsibilities:

• Coordinate marketing strategies to drive business growth within the LATAM market in South and Central Florida.
• Coordinate all aspects of advertising, including but not limited to direct mail, digital, radio, TV, print and social media.
• Write creative briefs to the agency for all advertising needs including direct mail, e-blasts, and all collateral pieces.
• Proofreading content throughout all advertising channels (mailers, vouchers, posters, rack cards, brochures, digital etc.).
• Install and remove property signage as need.
• Update & audit signage & branding throughout property.
• Interface with all department heads to ensure timely development of creative materials for all property initiatives & promotions.
• Coordinate production schedule, tracking and delivery for all off site signage (billboards, stadium, malls)
• Ensure advertising run lists are accurate and deadlines are maintained and monitored.
• Prepare and enter purchase orders for services from agencies and vendors; process invoices, order supplies, maintain purchase logs.
• Coordinate photo and video shoots and prepare shot lists.
• Maintain up to date photo & logo libraries.
• Coordinate creation, delivery and distribution for projects including, but not limited to, Poker Room, the spa, food and beverage, hotel & pool operations, valet, The Shoppes & third party vendors, Human Resources, Sales & Catering, Hard Rock Live and Hard Rock Stadium.  Projects will include direct mail, special event invitations, ads, menus, key cards, print ads, directional signage, backlights, rack cards, etc.Coordinate outdoor advertising production and installation.  Route and maintain all billboard contracts.
• Coordinate outdoor advertising production and installation.  Route and maintain all billboard contracts.
• Maintain electronic and hard copy files of all completed production jobs.
• Develop PowerPoint updates to Staff Meetings and Campaign Overviews.
• Demonstrate a commitment to ensuring responsible gaming and responsible alcohol service by discreetly notifying appropriate managers of concerns and observations.
• Demonstrate actions and behaviors that reinforce the Company’s Mission and Values of Communication, Integrity, Fun, Respect, Accountability, Passion and Dedication
• Ensure prompt and discreet notification to managers and/or the Ethics Hotline of any observation of illegal acts or internal ethics violations.
• Works with internal clients, departments, agencies, and vendors to collaborate and drive business outcomes.

Performs other duties as assigned.

Qualifications

Two (2) - Three (3) years of experience in similar position and High School diploma required.  Attending school & working towards a BS or BA in Business, Advertising, Marketing or related field a plus

Additional Requirements:

• Candidate must be fluent in Spanish (written and verbal), and English.
• Excellent communication and time management skills.
• Above average organizational skills.
• Must be an excellent copy writer and proofreader.
• Must be able to analyze marketing and promotions data.
• Proficient knowledge of Microsoft Office-Outlook, Excel, Power Point and Word.
• Must have ability to multi-task and work under pressure with quick problem solving skills.
• Knowledge of media buying, reviewing media related summaries, flowcharts and media schedules.
• Ability to work flexible schedules, including nights, weekends and holidays may be required.

Work Environment:

• While performing the duties of this job, the employee is frequently required to stand; walk; use hands to finger, handle, or feel; reach with hands and arms, talk or hear; and taste or smell. The employee must frequently lift and/or move up to 50 pounds. Specific vision abilities required by this job include close, distance, color, and peripheral vision, depth perception and ability to adjust focus.
• The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.
• The Casino environment is hectic, fast-paced and often crowded and noisy. May be exposed to casino related environmental factors including, but not limited to, second hand smoke, excessive noise and constant exposure to general public. 
• Must be able to communicate effectively with guests in English, specific to position duties and responsibilities.

Closing:

The Tribal Council gives preference in all of its employment practices to Native Americans. First preference in hiring, training, promoting and in all other aspects of employment is given to members of the Seminole Tribe who meet the job requirements. Second preference is given to members of other federally recognized Native American Tribes who meet the job requirements.

As part of Seminole Gaming’s employment process, final candidates will be required to obtain gaming licensure by completing a background check with Seminole Gaming Compliance and Regulations, prior to an offer being extended. These background checks may include, but are not limited to:

• Credit Check
• Criminal Background Check

DisclaimerWhile this is intended to be an accurate reflection of the current job, management reserves the right to revise the current job or to require that other or different tasks be performed when circumstances change, (e.g. emergencies, changes in personnel, workload, rush jobs or technical developments).