Digital Marketing Manager - DIY Lighting & Smart Home

Savant Systems, Inc. is a global leader in smart home and energy, and traditional lighting solutions, for consumers, businesses, utility companies and more.  As the parent of GE Lighting, a Savant company, Savant offers the most diverse portfolio of DIY and professionally installed products in the industry.  Our innovative solutions unite all the vital pillars of any smart home – climate, lighting, entertainment, security, and energy – all controlled by a single intuitive award-winning app experience.

Position Overview:

If you're a marketing professional who thrives on developing and executing effective digital strategies and tactics for various audiences, come join Savant on our mission to redefine the do-it-yourself (DIY) retail lighting and smart home spaces.

Savant is searching for a detail-oriented and creative professional to serve as a Digital Marketing Manager on our Corporate Marketing Team. This role reports to the Director of Digital Marketing and works side-by-side with Retail Product Marketers to drive awareness, consideration and sales of GE-branded DIY lighting and GE Cync smart home products sold at more than 55,000 locations in North America and online.

You will be responsible for the day-to-day management of shop.gelighting.com and promotions and creating compelling digital content across multiple platforms including social media.

Key Responsibilities:

Digital Content Creation & Management:

• Execute updates to GELighting.com and ensure content is engaging, accurate, and on brand.
• Build and maintain process and operational rigor for day-to-day activities related to managing and growing our direct to consumer (D2C) website – shop.gelighting.com.
• Manage shop.gelighting.com agency partner.
• Analyze influencer marketing opportunities and identify those that align with goals of the GE brand. Negotiate terms and execute deliverables.
• Manage HubSpot CRM and develop digital promotions that drive traffic to D2C site.
• Partner with internal creative team to develop engaging, on-brand content including graphics, promotional emails, and web content.
• Ensure brand, messaging, voice, and visuals are consistent across all digital platforms.
• Leverage analytical skillset to gather key business and user insights as well as measure impact of marketing programs – awareness, traffic, conversions, etc.

Social Media Management:

• Lead online branded digital content, including planning, writing, and scheduling social media content for GE branded products and setting the social calendar.
• Manage official social media accounts across Instagram, Facebook, LinkedIn, X (Twitter), Pinterest, TikTok, and YouTube.
• Monitor daily activity, engage with audiences, and build community across all platforms.
• Manage social media agency partner.
• Partner with creators to collaborate on delivering engaging content
• Track and report on performance metrics, audience insights, and competitor analysis.
• Keep the GE brand relevant and engaging across key audience segments.
• Repurpose long-form content into social-friendly formats.
• Partner with internal creative team to develop engaging, on-brand, and timely content that capitalizes on GE lighting and smart home news and industry trends.
• Lead ratings and reviews process through sampling and BazaarVoice reviews.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• 3+ years of professional experience managing social media for a brand, preferably in consumer electronics, tech, or home lifestyle.
• Strong writing, editing, and storytelling skills.
• Proficiency in social media management tools (e.g., Sprout Social, etc.).
• Ability to connect dots between the needs of the business, timely messages, and social trends.
• Understanding of digital content best practices.
• Ability to work on several projects simultaneously and deliver on time and on budget.
• Highly organized, creative thinker with strong attention to detail and time management.
• Ability to work independently and collaboratively across teams.
• Passion for innovation, smart home technology, and consumer electronics a plus.

Compensation

• The salary range is $80,000 - $100,000.  The salary range listed is an estimate. Pay at Savant is determined by multiple factors including, but not limited to, a candidate’s geographical location, relevant education, experience and skills and an evaluation of internal pay equity.
• This is a direct-hire position with full benefits including: medical / dental insurance;  vision plan;  pet insurance;  FSA / HSA;  12 paid holidays;  permissive time off policy;  401k plan with employer match.

Bold cutting-edge innovation is in our DNA as our history dates back nearly 130 years to Thomas Edison and the invention of the world’s first lightbulb.  We owe our success to our diverse and hardworking employees.  Our company will grow by continuing to create a transparent and collaborative environment where people thrive while being themselves and are inspired to do their best work every day. To ensure this happens, we provide equal employment opportunities to all applicants and employees. Employment decisions are based upon merit, competence, performance, and business needs, without regard to protected characteristics.  We seek to recruit, develop, and retain the most talented people from a diverse candidate pool.

Savant Systems, Inc (Savant) provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, creed, national origin, ancestry, sex (including pregnancy), gender (including gender identity, gender nonconformity and status as a transgender or transsexual individual), age, sexual orientation, physical or mental disability, citizenship, genetic information, domestic violence victim status, past, current or prospective service in the uniformed services or any other characteristic protected under applicable federal, state, or local law. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Savant Systems, Inc (Savant) does not seek or accept unsolicited resumes or CVs from recruitment agencies. We are not responsible for, and will not pay, any fees, commissions, or any other payment related to unsolicited resumes or CVs except as required in a written contract between Savant and the recruitment agency or party requesting payment of a fee.

All your information will be kept confidential according to EEO guidelines.