Product Marketer
About Norm Ai
Norm Ai is redefining compliance at the world’s largest institutions. Our Regulatory AI platform turns legal code into AI code and automates critical workflows with purpose-built AI agents. Backed by $85 M from Coatue, Craft, Bain, Vanguard, Blackstone, Marc Benioff, and more, Norm Ai powers legal and compliance efforts for organizations managing over $18 T in assets.
Our team combines engineers from Palantir, Google, Meta, Stanford and MIT with embedded Legal Engineers from Harvard Law, Yale Law, top firms and regulators, ensuring every rule is applied accurately and audit-ready. Join us to help build the future of Regulatory AI.
About the Role
We’re hiring our first Product Marketer to help us bring Norm’s Regulatory AI platform to market. In this role, you’ll act as the connective tissue between Sales, Product, and the broader GTM team - creating compelling narratives, powerful collateral, and strategic campaigns that drive both revenue and brand.
In this role, you’ll need to be equal parts strategic thinker and hands-on builder. This role is ideal for someone who loves crafting high-impact content, collaborating with AEs to close six-figure deals, and playing a foundational role in shaping a GTM function from the ground up.
Core Responsibilities
Build & Scale Sales Enablement: Develop a repeatable sales enablement curriculum (training, battlecards, objection handling docs) and implement mechanisms to ensure the Sales team is confident, consistent, and well-equipped to win.
Refine Product Messaging & Positioning: Partner cross-functionally to develop and test messaging for key products, industries, and personas. You test and validate messaging with customer insights and feedback.
Create High-Impact Sales Collateral: Lead the creation of decks, one-pagers, case studies, whitepapers, and more. Your content will be used to navigate multi-stakeholder deals and should feel enterprise-grade.
Launch New Products & Capabilities: Partner with Product to shape and execute go-to-market plans for new product releases - defining launch success metrics, packaging, and internal/external comms.
Lead Competitive & Market Intelligence: Build and maintain competitive intel and positioning frameworks that help our AEs win in competitive deals.
Skills & Experience
Enterprise Product Marketing: 5+ years of experience in B2B product marketing, ideally at fast-scaling startups with sales-led motions.
Big Deals, High Stakes: Direct experience in environments with $100k+ ACV deals and multi-threaded sales cycles. Comfortable partnering with Sales to create assets that get deals across the line.
Quant & Qual Savvy: Used customer interviews, win/loss analysis, and sales feedback to shape positioning, not just instinct.
Cross-Functional Execution: Worked closely with Sales, Product, and Exec teams to drive cross-functional GTM initiatives, whether that’s launching a new product or entering a new segment.
Client-Ready: You write with polish, present with confidence, and synthesize insights into action.
Nice to Haves
Prior experience working in consulting, investment banking, or other fast paced and demanding environments.
Have prior experience in LegalTech, FinTech, and/or AI.
Have experience scaling product marketing at a fast growing startup.
Demonstrated success using AI in your day-to-day workflow.
Sample Projects
Own the launch of new use cases, including pitch deck, demos, sales assets, and enablement.
Work with customers to create and develop well-designed case studies from testimonials.
Launch Norm’s product newsletter to keep current customers apprised of our latest features.
What Success Looks Like - 30 days
Develop a deep understanding of our regulatory AI engine, target audience, and go-to-market model.
Create sales and marketing collateral for Norm’s newest use cases.
Work with Product to implement a product launch cadence and deliver our first product newsletter.
What Success Looks Like - 60 days
Create battle cards for key competitors and enable our team on how to compete.
Work with customers to create and develop well-designed case studies from testimonials.
Drive your first product launch, from beginning to end, for Norm’s newest product offering.
Work alongside the Head of Marketing to revise Norm’s website.
Comp: $180,000-230,000
Plus equity.
We embrace a flexible hybrid model, typically in-office 3-4 days per week.
Average salary estimate
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