Product Designer, Design Systems (SF)

About Persona

Persona is the configurable identity platform built for businesses in a digital-first world. Verifying individuals and organizations is harder — but more important — than ever, with AI enabling fraudsters to launch sophisticated accounts at scale and regulations evolving rapidly.

We’ve built Persona to support practically every use case and industry — that’s why we’re able to serve a wide range of leading companies. For example, Coursera uses Persona to ensure the right person is earning each degree. Meanwhile, OpenAI relies on Persona to keep bad actors out, protecting one of the world’s most powerful AI platforms from large-scale abuse in a time when AI is reshaping the way we work and live.

We believe that making the internet safer and more human requires a team that reflects the diverse, global nature of the people we aim to serve. We’re growing rapidly and looking for exceptional people to join us.

About the Role

In a systems-driven environment, your role will be vital in shaping the foundations of our core products and experiences. This involves analyzing our platform architecture and collaborating with engineering and product teams to develop strong design patterns and consistent standards. Beyond design systems, a crucial aspect involves exploring, learning, and integrating AI capabilities into our product and design practices.

The challenges you will encounter require a knack for systems thinking, deep curiosity, and a willingness to challenge conventions — our teams are continuously iterating, evolving, and learning. Your contribution will be crucial in building a world-class platform experience that combines design systems excellence, propelled by AI advancements that will shift the way we collaborate.

• Solve complex enterprise design challenges by creating scalable, accessible, and consistent design patterns that balance technical requirements with user needs.
• Driving design and design decisions while partnering closely with Design Engineering to define, build, document, and maintain a robust design system that supports our expanding product ecosystem.
• Foster a collaborative design culture that emphasizes quality, innovation, and continuous improvement across our product experiences.
• Champion design decisions through clear articulation of design principles, user research insights, and measurable business outcomes.
• Explore and integrate AI-powered tools to streamline workflows, enhance design quality, and create more intelligent, adaptive experiences.

• A BFA or BA/BS degree in design, interaction, or a related field.
• Over 4 years of relevant industry experience.
• Proven experience working with established design systems, contributing to their development and maintenance.
• Knowledgeable in accessibility standards, ensuring designs are inclusive and user-friendly for diverse audiences.
• Deeply curious about exploring how advancements in AI can transform the way we work and build a world-class experience.
• A proactive approach—you identify opportunities rather than waiting for them to present themselves.
• Expertise in Figma, with the ability to build and scale with elements such as variables, modes, and component libraries.
• Action-oriented mindset

Compensation & equity

This salary range is the estimated base salary range. Base salaries are just one component of the total compensation package and are determined by a number of factors such as years of experience, expertise, qualifications and more. In addition to base salary, we offer competitive equity packages that play a big part in recognizing you for the huge impact you will have on helping us achieve our mission. Please note, the salary range is a guideline based on market data for roles located in the San Francisco Bay Area, and may vary depending on location. Salary ranges are subject to change without notice.

Benefits and perks

Persona offers a wide range of thoughtful and inclusive benefits for this role, including medical, dental, and vision, 3% 401(k) contribution, unlimited PTO, quarterly mental health days, family planning benefits, professional development stipends, wellness benefits, unlimited paid time off, among others. While we believe competitive compensation and benefits are a critical aspect of you deciding to join us, we do hope you consider why our core values and culture are right for you. If you’d like to better understand what it’s like working at Persona, feel free to check out our reviews on Glassdoor.

Diversity, equity, inclusion and belonging

At Persona, we strive to put diversity and inclusion at the forefront of everything we do, reflecting our core values. Our DEIB Employee Resource Group seeks to build a diverse and inclusive team that fosters an environment where each Personerd feels empowered to bring their unique differences to work and achieve their full innovative potential. Our hope is that by fostering such an environment, we strengthen our business and relationships by putting people first.

We strive to promote a culture that celebrates diversity and inclusiveness regardless of, but not limited to, race, gender, sexual orientation, family status, religion, ethnicity, national origin, physical disability, veteran status, or age.