Sr. Creative Director, Voice and Copy
ABOUT THE ROLE:
We’re seeking a talented and visionary Senior Creative Director, Voice and Copy to lead our team of copywriters and shape the voice of the brand across all platforms. Reporting to the VP, Creative, this role will oversee the development of high-quality, compelling copy that resonates with our audience, enhances brand recognition, and drives business growth. This role will collaborate closely with creative, marketing, content, and product teams to ensure consistency and innovation in messaging across all channels and campaigns.
This is a unique opportunity for a strategic thinker with a passion for storytelling and brand voice development, capable of transforming concepts into clear, persuasive, and engaging copy.
YOUR DAILY IMPACT AT PELOTON:
- Develop a comprehensive copy strategy that aligns with the overall brand vision of Peloton, ensuring a unified voice across all channels, content and campaigns.
- Lead and mentor a team of copywriters, ensuring their work aligns with the brand's voice, tone, and overall strategy – and produces high-quality, impactful copy.
- Exhibit exceptional copywriting, editing and proofreading skills, ensuring all content is polished, engaging and on-brand.
- Own the development of copy across a wide range of channels, including digital, social media, email, web and print.
- Collaborate closely with marketing, creative, content and design teams to deliver cohesive and impactful messaging that supports key campaigns, launches, and initiatives.
- Partner with Product and Legal teams to ensure all copy adheres to legal and ethical standards, maintaining brand integrity and compliance.
- Ensure brand consistency by maintaining and evolving the brand voice across all communication touchpoints, while adapting the tone to different audiences and formats.
- Drive innovation in copy, staying on top of trends in the industry and constantly refining approaches to connect with consumers more effectively.
- Review and edit content produced by the team to maintain high standards of quality, clarity, and engagement.
- Partner with cross-functional teams to integrate copy that aligns with marketing goals, enhances customer experience, and drives conversion.
- Manage workflows and deadlines for the copy team, ensuring timely and effective delivery of projects.
- Measure and analyze the performance of copy-driven initiatives, using insights to guide future strategies and optimizations.
- Set prioritization for the team in partnership with Creative Ops, ensuring that projects are executed efficiently and deadlines are consistently met.
- Foster a culture of creativity, collaboration and continuous improvement within the copy team, encouraging innovation and professional growth.
- Provide strong copywriting feedback and a clear point of view to guide the team and elevate brand messaging.
YOU BRING TO PELOTON:
- 15+ years of experience in copywriting and voice development, with a focus on digital, social, and integrated campaigns.
- Proven experience in leading copy teams and developing compelling brand messaging.
- Mastery in crafting and delivering compelling copy with exceptional writing, editing, and proofreading skills.
- Cultural obsession that keeps you on the pulse of emerging technology, art forms, and entertainment.
- Inspired, sharp, and customer-obsessed thinking
- Strong leadership and mentoring skills, with the ability to inspire a team to deliver their best work.
- A deep understanding of brand strategy, tone of voice, and storytelling.
- Excellent writing, editing, and communication skills, with the ability to work across multiple formats and platforms.
- Experience in working proactively and collaboratively with creative and marketing teams to ensure integrated and cohesive messaging.
- Strong organizational and project management skills to handle multiple projects with competing deadlines.
- A growth mindset and a passion for pushing creative boundaries to continuously improve performance and engagement.
- Agility in fast paced environments, with a proven ability to navigate ambiguity, solve complex problems and drive innovation within copy.
#LI-LB1
The base salary range represents the low and high end of the anticipated salary range for this position based at our New York City headquarters. The actual base salary offered for this position will depend on numerous factors including, without limitation, experience and business objectives and if the location for the job changes. Our base salary is just one component of Peloton’s competitive total rewards strategy that also includes annual equity awards and an Employee Stock Purchase Plan as well as other region-specific health and welfare benefits.
As an organization, one of our top priorities is to maintain the health and wellbeing for our employees and their family. To achieve this goal, we offer robust and comprehensive benefits including:
- Medical, dental and vision insurance
- Generous paid time off policy
- Short-term and long-term disability
- Access to mental health services
- 401k, tuition reimbursement and student loan paydown plans
- Employee Stock Purchase Plan
- Fertility and adoption support and up to 18 weeks of paid parental leave
- Child care and family care discounts
- Free access to Peloton Digital App and apparel and product discounts
- Commuter benefits and Citi Bike Discount
- Pet insurance and so much more!
ABOUT PELOTON:
Peloton (NASDAQ: PTON) provides Members with expert instruction, and world class content to create impactful and entertaining workout experiences for anyone, anywhere and at any stage in their fitness journey. At home, outdoors, traveling, or at the gym, Peloton brings together innovative hardware, distinctive software, and exclusive content. Founded in 2012 and headquartered in New York City, Peloton has millions of Members across the US, UK, Canada, Germany, Australia, and Austria. For more information, visit www.onepeloton.com.
Peloton is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. Equal employment opportunity has been, and will continue to be, a fundamental principle at Peloton, where all team members, applicants, and other covered persons are considered on the basis of their personal capabilities and qualifications without discrimination because of race, color, religion, sex, age, national origin, disability, pregnancy, genetic information, military or veteran status, sexual orientation, gender identity or expression, marital and civil partnership/union status, alienage or citizenship status, creed, genetic predisposition or carrier status, unemployment status, familial status, domestic violence, sexual violence or stalking victim status, caregiver status, or any other protected characteristic as established by applicable law. This policy of equal employment opportunity applies to all practices and procedures relating to recruitment and hiring, compensation, benefits, termination, and all other terms and conditions of employment. If you would like to request any accommodations from application through to interview, please email: [email protected].
At Peloton, we embrace technology, including AI, to enhance productivity and accelerate innovation in the work we do for our members, However, in our hiring process, our priority remains in getting to know you and your unique qualifications. To ensure a fair and equitable process, we do not permit the use of AI tools during any stage of the application and interview process. In considering you as an applicant, we want to understand your skills, experiences, and motivations without mediation through an AI system. We also want to directly assess your communication skills without the use of an AI tool.
Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act, the City of Los Angeles Fair Chance Initiative for Hiring Ordinance and the San Francisco Fair Chance Ordinance, as applicable to applicants applying for positions in these jurisdictions.
Please be aware that fictitious job openings, consulting engagements, solicitations, or employment offers may be circulated on the Internet in an attempt to obtain privileged information, or to induce you to pay a fee for services related to recruitment or training. Peloton does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted here on our careers page and all communications from the Peloton recruiting team and/or hiring managers will be from an @onepeloton.com email address.
If you have any doubts about the authenticity of an email, letter or telephone communication purportedly from, for, or on behalf of Peloton, please email [email protected] before taking any further action in relation to the correspondence.
Peloton does not accept unsolicited agency resumes. Agencies should not forward resumes to our jobs alias, Peloton employees or any other organization location. Peloton is not responsible for any agency fees related to unsolicited resumes.
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