Sr. Creative Director, Brand
ABOUT THE ROLE:
We’re seeking a talented and visionary Senior Creative Director, Brand to lead a talented team of creatives and shape the brand expression across all platforms from site and email to social and in-store. Reporting to the VP, Creative, this role will oversee the development of high-quality, compelling designs and brand visuals that resonate with our audience, enhance brand recognition, and drive business growth. This role will collaborate closely with creative, marketing, content, and product teams to ensure consistency and innovation in brand experiences across all channels and campaigns.
This is a unique opportunity for a strategic thinker with a passion for storytelling and brand development, capable of transforming concepts into clear, persuasive, and engaging visuals.
YOUR DAILY IMPACT AT PELOTON:
- Oversee omnichannel brand visual creative across marketing programs and channels, as well as upleveling and holding omnichannel brand visual creative to a standard of excellence.
- Create omnichannel brand visual strategy for campaigns, marketing programs, retail, activations, events and other branded content and experiences
- Oversee art direction and design of all visual creative, inspire/mentor/coach designers and art directors.
- Work collaboratively with the creative teams in creating holistic brand experience and collaborate with strategic agency partners
- Lead a team of art directors and graphic designers working in all mediums
- Work closely with Marketing, Content, Product and Creative leadership, leading and creating omnichannel brand visuals for marketing programs, campaigns, activations, and events
- Partner with Content and Product leads to influence and develop product visuals
- Lead multiple projects simultaneously across all vehicles (owned channels, digital ads, retail), through the management and motivation of teams of talented visual creatives and effective collaboration with cross-functional partners
- Effectively delegate work, while monitoring team bandwidth, finding synergies where possible and collaborating and inspiring teamwork
- Facilitate the creative process across the team to build concept boards, photo briefs and design assets across multiple channels to visualize and execute creative concept; Oversee photoshoots and art direction at high level
- Elevate and drive a commitment to design solutions that are uniquely Peloton based on the Peloton Brand World
- Present creative in various settings, partnering with key senior leaders to garner feedback, create alignment and attain resources
- Direct and manage the work of strategic agency partners, ensuring the Peloton Brand World is preserved and reinforced
- Review and feedback on creative produced by the team to maintain high standards of quality, clarity, and engagement.
- Measure and analyze the performance of assets, using insights to guide future strategies and optimizations.
- Set prioritization for the team in partnership with Creative Ops, ensuring that projects are executed efficiently and deadlines are consistently met.
- Foster a culture of creativity, collaboration and continuous improvement within the team, encouraging innovation and professional growth.
YOU BRING TO PELOTON:
- 15+ years of art/creative direction experience, including people management
- Proficient knowledge of Adobe CS, Figma, MIRO and AI tools
- Experience concepting, designing and art directing campaigns across marketing channels (including retail and digital); Deep knowledge of photography and videography
- Passion for wellbeing/sport retail and understanding of industry related trends
- Goal oriented, with demonstrated success in managing through ambiguity and change in a fast-paced, complex environment
- Strong critical-thinking, problem-solving and strategic-thinking skills to synthesize, develop, present and build consensus around clear and concise recommendations
- Established skillset in relationship-building, presentation and communication (written and verbal); Demonstrated ability to collaborate and work with a variety of people in various disciplines
- Cultural obsession that keeps you on the pulse of emerging technology, art forms, and entertainment.
- Inspired, sharp, and customer-obsessed thinking
- Strong leadership and mentoring skills, with the ability to inspire a team to deliver their best work.
- A growth mindset and a passion for pushing creative boundaries to continuously improve performance and engagement.
#LI-LB1
The base salary range represents the low and high end of the anticipated salary range for this position based at our New York City headquarters. The actual base salary offered for this position will depend on numerous factors including, without limitation, experience and business objectives and if the location for the job changes. Our base salary is just one component of Peloton’s competitive total rewards strategy that also includes annual equity awards and an Employee Stock Purchase Plan as well as other region-specific health and welfare benefits.
As an organization, one of our top priorities is to maintain the health and wellbeing for our employees and their family. To achieve this goal, we offer robust and comprehensive benefits including:
- Medical, dental and vision insurance
- Generous paid time off policy
- Short-term and long-term disability
- Access to mental health services
- 401k, tuition reimbursement and student loan paydown plans
- Employee Stock Purchase Plan
- Fertility and adoption support and up to 18 weeks of paid parental leave
- Child care and family care discounts
- Free access to Peloton Digital App and apparel and product discounts
- Commuter benefits and Citi Bike Discount
- Pet insurance and so much more!
ABOUT PELOTON:
Peloton (NASDAQ: PTON) provides Members with expert instruction, and world class content to create impactful and entertaining workout experiences for anyone, anywhere and at any stage in their fitness journey. At home, outdoors, traveling, or at the gym, Peloton brings together innovative hardware, distinctive software, and exclusive content. Founded in 2012 and headquartered in New York City, Peloton has millions of Members across the US, UK, Canada, Germany, Australia, and Austria. For more information, visit www.onepeloton.com.
Peloton is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. Equal employment opportunity has been, and will continue to be, a fundamental principle at Peloton, where all team members, applicants, and other covered persons are considered on the basis of their personal capabilities and qualifications without discrimination because of race, color, religion, sex, age, national origin, disability, pregnancy, genetic information, military or veteran status, sexual orientation, gender identity or expression, marital and civil partnership/union status, alienage or citizenship status, creed, genetic predisposition or carrier status, unemployment status, familial status, domestic violence, sexual violence or stalking victim status, caregiver status, or any other protected characteristic as established by applicable law. This policy of equal employment opportunity applies to all practices and procedures relating to recruitment and hiring, compensation, benefits, termination, and all other terms and conditions of employment. If you would like to request any accommodations from application through to interview, please email: [email protected].
At Peloton, we embrace technology, including AI, to enhance productivity and accelerate innovation in the work we do for our members, However, in our hiring process, our priority remains in getting to know you and your unique qualifications. To ensure a fair and equitable process, we do not permit the use of AI tools during any stage of the application and interview process. In considering you as an applicant, we want to understand your skills, experiences, and motivations without mediation through an AI system. We also want to directly assess your communication skills without the use of an AI tool.
Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act, the City of Los Angeles Fair Chance Initiative for Hiring Ordinance and the San Francisco Fair Chance Ordinance, as applicable to applicants applying for positions in these jurisdictions.
Please be aware that fictitious job openings, consulting engagements, solicitations, or employment offers may be circulated on the Internet in an attempt to obtain privileged information, or to induce you to pay a fee for services related to recruitment or training. Peloton does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted here on our careers page and all communications from the Peloton recruiting team and/or hiring managers will be from an @onepeloton.com email address.
If you have any doubts about the authenticity of an email, letter or telephone communication purportedly from, for, or on behalf of Peloton, please email [email protected] before taking any further action in relation to the correspondence.
Peloton does not accept unsolicited agency resumes. Agencies should not forward resumes to our jobs alias, Peloton employees or any other organization location. Peloton is not responsible for any agency fees related to unsolicited resumes.
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