Google Ads Specialist (Part-time) for Marketing Agency (Remote)
Paired is a global staffing and recruiting agency that pairs remote work with top-tier talent. We help individuals from around the world connect with great companies that are looking for their specific skill set. Our mission is to provide great jobs to talented people, no matter where they are located.
Our client, a US-based Marketing Agency, is seeking a dedicated Part-Time Google Ads Specialist to join their team. This remote position allows you to work from the comfort of your own home and is a full-time role.
About the Role
We're seeking a Part-Time Google Ads Specialist to drive user acquisition and growth across our portfolio of 5-10 health and fitness apps. You'll lead campaign strategy and optimization with a focus on maximizing app installs, re-engagement, and lifetime value (LTV) while maintaining strong ROAS performance.
Key Responsibilities
- Build, launch, and manage Google App Campaigns across multiple health and fitness applications
- Optimize targeting parameters, creative assets, and bidding strategies to maximize cost-effective installs
- Monitor campaign performance daily and make data-driven adjustments to improve KPIs
- Conduct A/B testing on ad creatives, audiences, and campaign structures
- Collaborate with internal teams to align advertising strategy with broader app marketing goals and KPIs
- Analyze user acquisition funnels and provide insights on campaign performance and optimization opportunities
Required Qualifications
- 2+ years of hands-on experience running Google Ads campaigns specifically for mobile app promotion
- Proven track record of scaling ROAS-positive campaigns and achieving cost-per-install targets
- Experience with Firebase Analytics and mobile measurement partners (MMPs) such as Adjust, AppsFlyer, or Branch
- Strong analytical skills with ability to interpret campaign data and make optimization decisions
- Understanding of mobile app marketing funnels, user acquisition metrics, and LTV calculations
- Experience with Google App Campaigns, Universal App Campaigns (UAC), and YouTube advertising
Preferred Qualifications
- Experience in health, fitness, or wellness app marketing
- Familiarity with other paid acquisition channels (Facebook Ads, Apple Search Ads)
- Knowledge of cohort analysis and user retention metrics
- Google Ads certification
- Remote Working for US Company
- Exposure to new technology & trend
- Competitive salary and comprehensive benefits
- Opportunity to work with cutting-edge marketing technology
- Professional development budget
- Direct impact on company growth and user engagement
Average salary estimate
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