Director of Product Marketing

About Oden:

Manufacturing is undergoing its fourth industrial revolution, with factory operations increasingly driven by real-time applications that combine process and context data with advanced ML and AI algorithms. This is unlocking a staggering opportunity to improve the efficiency and productivity of existing manufacturing processes. 

As a Manufacturing AI company, Oden is at the forefront of this revolution. We combine large-scale data processing architectures and advanced AI and ML algorithms within the Oden platform so manufacturing operations teams can continuously monitor, analyze, and optimize their production, across a diverse set of processes and conditions. Our goal is to maximize efficiency, sustainability, and competitiveness in the manufacturing domain - to help True Makers Make Things Better!

Why We Do It:

We like to enable True Makers - those who make things - to make more, to waste less, to serve their customers, and to thrive in a competitive world. Help enough makers, and the world can give us all the abundance we want for less cost and environmental impact. 

The Role: As Director of Product Marketing at Oden, you will be responsible for amplifying Oden’s brand recognition as the leading manufacturing data & AI company. This role requires both strategic vision and hands-on execution to translate high-level marketing strategy into programs and tactics that drive measurable results. 

You will be both a player and a coach—leading marketing strategy while also executing campaigns and creating content. Over time, you will develop and lead a small, agile marketing team while managing external resources. A deep understanding of product marketing, enterprise SaaS, and partnerships/channel marketing is essential.

Collaboration is key. You will work closely with the product, sales, and customer experience teams to develop marketing initiatives that resonate with key C-suite manufacturing customers and drive pipeline growth. You will also create distribution strategies for thought leadership content to effectively position Oden in the industry.

Responsibilities Include But Are Not Limited To:

• Develop and execute comprehensive strategic marketing plans in close collaboration with product and sales teams.

• Own and develop brand awareness strategy (PR, corporate communication, etc.) that evangelizes Oden’s vision for Industry 4.0 and technological adoption in the manufacturing sector.

• Drive go-to-market strategy across multiple channels, including industry conferences, owned webinars and events, CXO roundtables, and thought leadership content such as blog posts and white papers.

• Define and execute product positioning and messaging that clearly articulates Oden’s value to the pertinent manufacturing segments, supported by compelling content and a feedback loop that connects marketing efforts to real customer insights.

• Develop deep expertise in Oden’s product, market, and competitive landscape to sharpen customer segmentation, prioritize high-value opportunities, and guide data-driven decisions on where to focus.

• Continuously test, analyze, and optimize marketing initiatives to maximize impact and ROI.

• Travel as needed (up to 15%) to support marketing initiatives and customer engagements.

• Ability to thrive in the fast-paced, high-growth environment of a startup. Previous experience bringing a product that is first or new to market in Industrial Technology is a huge plus.

• Lead/contribute to demand generation efforts, implementing and optimizing multi-channel campaigns (paid, organic, ABM, partnerships, etc.) to drive enterprise customer acquisition.

• Establish and grow partnerships and channel marketing programs to expand Oden’s reach in the manufacturing industry.

• Create sales and customer success enablement materials that communicate and train value propositions to customer-facing teams on the value of new products to the sales team and develop sales tools (e.g., slide decks, one-pagers, etc.) that facilitate sales efforts 

• Collaborate with sales, product, and customer success teams to refine messaging.

Must-Have Experience & Qualifications:

• Enterprise SaaS marketing experience: Minimum 8 years of marketing experience with proven success in B2B SaaS, targeting enterprise customers.

• Experience marketing to industrial, manufacturing, or other technical B2B audiences.

• Product marketing experience: A deep understanding of how to market complex, technical B2B SaaS products and translate product features into compelling customer messaging.

• Background in early-stage or growth-stage startups, comfortable building marketing functions from the ground up.

• Proven success in quickly translating strategy into marketing campaigns and tactics that deliver measurable results.

• 3+ years of team and people management experience, with a track record of hiring, mentoring, and developing high-performing teams.

• Outstanding written, verbal, and presentation communication skills, with the ability to simplify complex ideas into intuitive messaging.

• Strong understanding of how enterprise customers buy and implement corporate-wide software solutions.

• Data-driven mindset with an experimentative approach to testing and optimizing new strategies and channels.

• Strong project management skills and organizational skills to manage multiple initiatives effectively.

Preferred Qualifications:

• Partnerships & channel marketing expertise: Strong preference for candidates with experience building and managing strategic partnerships and channel marketing programs to drive growth.

• Demonstrated experience as a brand builder, with the ability to craft and execute a thought leadership strategy that differentiates Oden in the market.

• Experience launching products and leading full go-to-market strategies, including competitive analysis, positioning, and messaging.

• Familiarity with HubSpot, Salesforce, and marketing automation tools.

• Previous experience bringing a first-to-market or highly innovative product to market.

This is an opportunity to build and lead a marketing function that will shape the future of industrial analytics. If you are a strategic, execution-driven marketing leader who thrives in a fast-paced, high-growth environment, we’d love to hear from you!

We anticipate the base salary band for this role will be between $140,000 and $190,000, in addition to equity, and benefits. The salary at offer will be determined by factors such as the candidate’s experience, knowledge, skills, and abilities, as well as internal equity among our team.

At Oden, we are deeply committed to ensuring that every team member is engaged in work they are passionate about and find fulfilling. We prioritze your career development, offering personalized pathways for growth and advancement. Our approach is to align your strengths and interests with the company’s goals, ensuring that you not only contribute meaningfully but also progress steadily in your professional journey, reaching new heights in your career.

We’re an equal opportunity employer (EOE). 

Diversity at Oden means building a team that is rich across all boundaries of race, ethnicity, gender identification, sexual orientation, disability, religion, age and thinking style. We welcome all backgrounds, life experiences, and worldviews as these are the catalyst for the rapid evolution of our product and our organization. Diversity allows us to tackle new challenges, embrace change, make well-informed decisions, and ultimately Make Things Better. In alignment with our “People First” company value, Oden has a passionate internal team dedicated to the promotion of diversity and inclusion initiatives as a core component of our culture.

Our diversity initiatives apply to our practices and policies on recruiting, compensation and benefits; professional development; promotions; social activities and the ongoing development of a psychologically safe work environment.