Senior Corporate Brand Manager - job 1 of 2

At Oshkosh, we build, serve and protect people and communities around the world by designing and manufacturing some of the toughest specialty trucks and access equipment. We employ over 18,000 team members all united by a common purpose. Our engineering and product innovation help keep soldiers and firefighters safe, is critical in building and keeping communities clean and helps people do their jobs every day.

Lead the Brand Evolution of a Fortune 500 Industrial Technology Company

Oshkosh Corporation is at a pivotal moment—evolving from its respected manufacturing legacy into a bold, future-focused global industrial technology company. We are seeking a Senior Corporate Brand Manager to lead the next era of our corporate identity and brand evolution.

This is more than a brand management role. It’s a front-row seat to building a brand with purpose—shifting perceptions, influencing key stakeholders, connecting marquee business brands to our portfolio brand and elevating our position as a world-class technology innovator.

Why This Role Matters

You’ll lead the strategy, architecture, and governance of Oshkosh Corporation’s corporate brand during one of the most exciting transitions in our company’s history. From overseeing our hybrid house of brands to crafting compelling cross-portfolio narratives and shaping the visual and verbal expression of who we are, this is your opportunity to make a lasting mark on a brand with global impact.

You will play a key role in elevating how our stakeholders—including investors, team members, prospective team members, customers, civic leaders and the media—perceive Oshkosh, building on our current momentum to shape the next chapter of our story.

What You'll Own

• Brand Leadership: Define and evolve our corporate brand strategy, architecture, and governance—including technology and ingredient branding.
• Narrative Development: Create compelling, data-driven brand stories that resonate across multiple audiences and showcase our innovation and value.
• Creative Oversight: Guide visual brand expression through photography, video, design and trade show presence. Push creative boundaries while maintaining brand integrity.
• Digital Brand Experience: Lead the evolution of our corporate website and paid digital strategy to ensure best-in-class performance and alignment.
• Measurement & Optimization: Drive brand health research, using metrics like awareness, preference and loyalty to refine strategy and prove ROI.
• Stakeholder Collaboration: Partner across segments, business units, functions and the global branding and communications team to unify our brand story and connect the Oshkosh Corporation to its portfolio of brands.

What You Bring

• A strategic, curious and hands-on leader who thrives on overcoming challenges and leading change.
• Experienced, People First leader with a proven track record of leading and building healthy, high performing, accountable teams.  
• Deep expertise in corporate and product branding, especially within complex global organizations.
• Proven success evolving brands from traditional to transformative—market leaders and challengers alike.
• Exceptional storytelling skills across media formats: video, case studies, digital and social.
• Strong track record managing brand performance, governance and agency partnerships.
• Expert in using research and analytics to guide creative decisions and demonstrate value.
• Confident presenter and brand advocate with strong budget and team leadership skills.
• Knowledge and ability to leverage tech forward branding and communications solutions that reduce friction points along both the internal and external customer journey.

Qualifications

• Bachelor’s degree in marketing or a related field (MBA preferred).
• 10+ years in brand strategy and corporate brand management.
• Experience with brand architecture, website and content strategy, event strategy, and brand performance tracking.
• Fluency in creative tools and platforms (e.g., Sitecore, Sprout, Acquia, SmartSheet, Adobe Creative Suite).
• A portfolio of branding work that demonstrates creativity, consistency and measurable impact.

What Makes You Stand Out

• Experience with ingredient/technology brand models.
• Global Fortune 500 brand building experience.
• Agency-side background or agency management expertise.
• Experience leading and building healthy, high performing teams.

Pay Range:

Oshkosh is committed to working with and offering reasonable accommodation to job applicants with disabilities. If you need assistance or an accommodation due to disability for any part of the employment process, please contact us at corporatetalentacquisition@oshkoshcorp.com.

Oshkosh Corporation is a merit-based Equal Opportunity Employer. Job opportunities are open for application to all qualified individuals and selection decisions are made without regard to race, color, religion, sex, national origin, age, disability, veteran status, or other protected characteristic. To the extent that information is provided or collected regarding categories as provided by law it will in no way affect the decision regarding an employment application.

Oshkosh Corporation will not discharge or in any manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with Oshkosh Corporation's legal duty to furnish information.

Certain positions with Oshkosh Corporation require access to controlled goods and technologies subject to the International Traffic in Arms Regulations or the Export Administration Regulations. Applicants for these positions may need to be "U.S. Persons," as defined in these regulations. Generally, a "U.S. Person" is a U.S. citizen, lawful permanent resident, or an individual who has been admitted as a refugee or granted asylum.