Senior Director, Demand Generation
Skills
- B2B SaaS marketing
- Digital marketing expertise
- Data analytics
- Marketing automation
- CRM proficiency
- Communication skills
- Team leadership
Responsibilities
- Develop and execute a comprehensive multi-channel demand generation strategy.
- Lead a team by participating in campaign creation and optimization.
- Leverage AI to drive marketing efficiency.
- Master digital marketing across various channels.
- Implement Account-Based Marketing strategies.
- Collaborate with customer success for upsell opportunities.
- Establish key performance indicators across marketing and sales funnels.
- Optimize the website for lead generation.
- Drive sales through partner marketing.
- Maintain sales alignment and understand their needs.
- Stay updated with industry trends and competitor activities.
- Optimize marketing technology stack.
Education
- Bachelor's degree in Marketing or related field.
Benefits
- Health insurance
- Life and disability insurance
- Professional development funds
- Paid Time Off (PTO)
- Parental leave
- Flexible working hours
Average salary estimate
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